IPM Bitesize
N2O brings Indian beer to the UK for Cricket World Cup activation
Experiential marketing agency N2O has delivered a brand awareness campaign for Indian beer brand Bira 91 in a sporting summer activation at the ICC Cricket World Cup...
UK advertising spend reaches record level of £6.0bn for Q2 2019
UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...
Beano announces monthly children’s book club
Beano has launched “Beano Booktopia” – a new book subscription service for kids offering newly published books across a wide range of authors and genres. The...
Walkers to launch Christmas campaign with Mariah Carey
This Christmas, Walkers is launching its festive on-pack promotion and marketing campaign, with global superstar Mariah Carey. The promotion will run across the...
Hel’s Angels takes Kraken ScreamFest into the on-trade this Halloween
In conjunction with Proximo Spirits UK, The Kraken ‘Black Spiced Rum’ will be taking over bars in Glasgow, Brighton & London from 24th – 31st...
Accolade wraps up Christmas with multi brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’, which will roll out across the company’s wines and...
Argos to launch ‘Arghost’ experience in partnership with Lego
This Halloween, Argos will revamp it’s Tottenham Court Road Store for an immersive ghost hunt experience. Delivered by Hyperactive and PR agency, Hope &...
The lost art of conversation
Joe Sheppard, Managing Director of POD Staffing, shares how agencies should use the traditional method of telephone conversation to communicate with clients in order...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Blackjack Promotions’ team members take on a Queen Elizabeth Foundation ‘Apprentice’ Challenge
Blackjack Promotions, the staffing, travel retail and experiential marketing specialist, is taking part in a Queen Elizabeth Foundation (QEF) ‘Apprentice’ Challenge...
