IPM Bitesize
Accolade wraps up Christmas with multi brand campaign
Accolade Wines is investing £1m in a multi-brand Christmas campaign under the theme ‘It’s Treating Season’, which will roll out across the company’s wines and...
Argos to launch ‘Arghost’ experience in partnership with Lego
This Halloween, Argos will revamp it’s Tottenham Court Road Store for an immersive ghost hunt experience. Delivered by Hyperactive and PR agency, Hope &...
The lost art of conversation
Joe Sheppard, Managing Director of POD Staffing, shares how agencies should use the traditional method of telephone conversation to communicate with clients in order...
Halloween spending expected to reach record £387m
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings...
Blackjack Promotions’ team members take on a Queen Elizabeth Foundation ‘Apprentice’ Challenge
Blackjack Promotions, the staffing, travel retail and experiential marketing specialist, is taking part in a Queen Elizabeth Foundation (QEF) ‘Apprentice’ Challenge...
Glamour launches beauty festival in partnership with Boots
Today, GLAMOUR announces the GLAMOUR Beauty Festival in Manchester in partnership with headline sponsor, Boots UK. The upcoming GLAMOUR Beauty Festival which is making...
Whistl launches GDPR compliant Partially Addressed Mail solution for advertisers
Whistl Doordrop Media, the market leader in audience targeting and leaflet services, has launched its GDPR compliant Partially Addressed Mail (PAM) solution for...
BT creates pop-up to teach children how to code for ‘Beyond Limits’ campaign
On 23rd October, BT will host a pop-up activation in the centre of Piccadilly Circus. During the half-term break, children will get involved in the campaign’s...
Technology needs the human touch to keep retailers ahead of the game
Fiona Rayner, Head of Experiential & International Operations at Blackjack Promotions, shares how Duty Free can carefully combine humanity and technology to directly...
Sol invites Londoners to sun-filled bar
Heineken beer brand, Sol, is inviting Londoners to enjoy a Sol in the sun at the light-filled bar to combat the autumn blues. National research stats reveal that 41% of...
