IPM Bitesize
TV in rapid decline as more Comic Con attendees switch off
New research reveals that TV has fallen even further from favour with just 34% of MCM Comic Con attendees saying it’s their preferred viewing device, a 13% decrease...
Lego inspires children to get creative with ‘Rebuilder Workshops’
The LEGO Group gave families the opportunity to rebuild their city as part of the LEGO UK Rebuilder workshops. At the Workshops, children had the opportunity to express...
Mountain Dew teams up with Call of Duty for on-pack promotion
Mountain Dew® has teamed up with Call of Duty® game series to give UK gamers and Mountain Dew fansDouble Experience Points (XP) for the highly anticipated release of...
Why we need to be looking after our promotional staff
Carolyn Mason, Managing Director of experiencestaff, shares how brands should communicate more with their staffing agencies to ensure effective brand activation. With...
Meredith Collective brings luxury to life for Nyetimber with Christmas pop-up
Nyetimber, the English sparkling winemaker has engaged experience experts Meredith Collective to deliver a luxury two-month Christmas boutique at Burlington Arcade,...
Amplify creates culture platform experiences for Dr. Martens
Amplify will deliver a series of experiences and activations for Dr. Martens to inspire a new generation that empowers rebellious self-expression. Amplify has matched...
Lidl to launch Christmas wine tasting in the dark pop-up
Lidl is announcing a ‘Wine Tasting in the Dark’ pop-up set to go on a nationwide tour of London, Manchester, and Glasgow, set to be delivered by CSM Live and Good...
Mindful drinking
Helen Hanson, Founder of Hel’s Angels, shares the rising trends around mindful drinking and how drinks brands can adapt to meet this popular lifestyle. With the...
N2O brings Indian beer to the UK for Cricket World Cup activation
Experiential marketing agency N2O has delivered a brand awareness campaign for Indian beer brand Bira 91 in a sporting summer activation at the ICC Cricket World Cup...
UK advertising spend reaches record level of £6.0bn for Q2 2019
UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising’s 24th consecutive quarter of market growth. Adspend over the first six months...
