IPM Bitesize
2020: Cutting through a year of sport (without the sponsorship fees)
Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
The First stores to deliver on Christmas day will have themselves a very merry £1bn Christmas, says ParcelHero
The likes of Amazon and ASOS all delivered right up to Christmas Eve last year; but new research by the home delivery expert ParcelHero has revealed there is huge...
#Merky Books launched first pop-up shop in Shoreditch powered by Beats by Dr.Dre
#Merky Books last week teamed up with Beats by Dr. Dre to present the #MERKY BOOKS POP-UP SHOP, three days celebrating creativity through music, art, culture, spoken...
Mastercard announces long term partnership with Goodwood Festival of Speed
Mastercard, one of the world’s most active sponsors of major sporting events, has today announced a thrilling long-term partnership with Goodwood Festival of Speed. In...
Airbnb and IOC Announce Major Global Olympic Partnership
Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement. Economic opportunity for Olympic and Paralympic athletes to...
The importance of experience for the beauty industry
Jo Curtis, co-founder of Jackanory, shares how three Es (Experience, Environment and Engagement) lead to successful experiential activation in the beauty industry. ...
Manchester Omnicom Agencies TRO and TBWA\MCR join forces with The North Face
TBWA\MCR and TRO have partnered to create an unforgettable event for JD Area Managers, to showcase The North Face brand ahead of 2020. The idea was to take attendees out...
Sipsmith Gin collaborates with Paul Smith to re-dress their London dry gin bottle for Christmas
The colours of the Artist Stripe, have given new life to Sipsmith’s London Dry Gin bottle in time for Christmas. For this limited edition collaboration, two Smiths are...
McDonald’s introduces ‘Archie The Reindeer’ in new festive reindeer ready campaign
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’ , a loveable reindeer brought alive by one girl’s imagination. The advert was...
