IPM Bitesize
Manchester Omnicom Agencies TRO and TBWA\MCR join forces with The North Face
TBWA\MCR and TRO have partnered to create an unforgettable event for JD Area Managers, to showcase The North Face brand ahead of 2020. The idea was to take attendees out...
Sipsmith Gin collaborates with Paul Smith to re-dress their London dry gin bottle for Christmas
The colours of the Artist Stripe, have given new life to Sipsmith’s London Dry Gin bottle in time for Christmas. For this limited edition collaboration, two Smiths are...
McDonald’s introduces ‘Archie The Reindeer’ in new festive reindeer ready campaign
This year the star of the McDonald’s Christmas Advert is ‘Archie the Reindeer’ , a loveable reindeer brought alive by one girl’s imagination. The advert was...
Boden festive campaign celebrates UK hospital staff as the real stars of Christmas
In a Christmas video creative, released today (view here), Boden raise a glass to the real stars of Christmas; the men and women of the healthcare service who will be...
London Eye announces headline sponsorship with lastminute.com
The world-famous London attraction will launch brand new sponsorship with IPM Member, lastminute.com, from February 2020. The UK’s most popular paid-for attraction,...
An internet without advertising
Adam Larter, Strategy Director at Studio Black Tomato, explores a possible internet without advertising and what this could mean for brands. Can the internet be...
Brass collaborates with Liverpool Hope University to drive awareness and increase enrolment
After a competitive four-way pitch, Leeds-based full-service agency, Brass has been appointed by Liverpool Hope University as lead agency across strategy, creative and...
Instant gratification, AI, and the impact on marketing strategies
Jo Kimber, Managing Director of Granby Marketing and SwiftReceipt, shares how brands can use AI to ensure promotional campaigns capture your audience’s attention....
Lancôme brings Paris inspired Christmas installation to St Pancras International
Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s festive installation, inspired by Paris’s most iconic...
Card Factory launches first ever Christmas Campaign with Stacey Solomon & Joe Swash
Taylor Herring has teamed with up leading British card brand, Card Factory, on their first ever Christmas campaign, Festive Family Photocards. The agency was tasked with...
