IPM Bitesize
‘Fake Views’ film from Operation Black Vote encourages voter registration
Multi-media campaign encourages people to register to vote by 26thNovember “The most radical political act you can do, is to register to vote” says Lord...
UK agencies pick up 12 trophies at the IMC European Awards 2019
UK agencies collected 12 awards in the IMC European Awards 2019, with eight Silver and four Bronze trophies being shared by three British agencies, including IPM Agency...
IPM Releases data demonstrating the effectiveness of experiential marketing
The IPM Experiential Effectiveness Community has published some key trend data from its experiential research and measurement methodology. Collated to coincide with IPA...
2020: Cutting through a year of sport (without the sponsorship fees)
Tom Sugg, Partnerships and Business Development Director at Brand Culture, shares how brands can make the most of colossal events without infringing on the strict...
Sainsbury’s opens ‘giving store’ pop-up to collect food and gift donations
Sainsbury’s has launched its ‘Giving Store’ in London’s Covent Garden, where customers will have the chance, using pre-paid tokens, to take goods from the...
The First stores to deliver on Christmas day will have themselves a very merry £1bn Christmas, says ParcelHero
The likes of Amazon and ASOS all delivered right up to Christmas Eve last year; but new research by the home delivery expert ParcelHero has revealed there is huge...
#Merky Books launched first pop-up shop in Shoreditch powered by Beats by Dr.Dre
#Merky Books last week teamed up with Beats by Dr. Dre to present the #MERKY BOOKS POP-UP SHOP, three days celebrating creativity through music, art, culture, spoken...
Mastercard announces long term partnership with Goodwood Festival of Speed
Mastercard, one of the world’s most active sponsors of major sporting events, has today announced a thrilling long-term partnership with Goodwood Festival of Speed. In...
Airbnb and IOC Announce Major Global Olympic Partnership
Airbnb joins the TOP program and will support the sustainability objectives of the Olympic Movement. Economic opportunity for Olympic and Paralympic athletes to...
The importance of experience for the beauty industry
Jo Curtis, co-founder of Jackanory, shares how three Es (Experience, Environment and Engagement) lead to successful experiential activation in the beauty industry. ...
