IPM Bitesize
Haygarth shines a light on Vodafone’s VeryMe rewards with festive digital Christmas tree
This Christmas, Haygarth has teamed up with Vodafone to present The VeryMe Tree – a fully interactive digital Christmas tree which combines the spectacle of a public...
The permissibility of pleasure: How less is becoming more
Callum Saunders, Head of Planning at ZEAL Creative, shares how brands must cater their products and services to the shopper demand of permissible pleasure. The world of...
NEXT Appoints Savvy for their Christmas Experiential Campaign – Christmas Jumpers and Jammies Hit the Road
Leading retail and shopper marketing agency, Savvy, are excited to announce that it has been appointed to carry out a festive integrated, campaign for NEXT –...
Westfield London launches Merry Mutts Motel
This week, Westfield London opens the doors to a one of a kind Christmas canine experience – The Merry Mutts Motel – a festive themed doggy drop off service, helping...
100 Years of Christmas in one time-hopping festive tasting menu at ‘Tesco Feast of The Century’
On 4 and 5 December, Tesco will host a Christmas dinner like no other, taking guests on an immersive culinary journey through the past 100 years of festive celebrations....
Travel trends driving sales promotion in 2020
Niki Pembroke, Head of Travel solutions at Inspire, reflects on recent travel incentives trends used in sales promotion. Travel inspires sales Whether for Marketing,...
Clarity launches AR menu Campaign, ‘Be in the Know’ for Be At One
Marketing and communications agency Clarity, launched an Augmented Reality (AR) menu as part of the ‘Be in The Know’ campaign for cocktail bar chain Be At One. As...
GUINNESS Opens Pint-Sized Pub for a cosy Christmas
With studies saying that five is the ideal number of people to enjoy a conversation with, the GUINNESS team is launching the perfect pop-up pub for five friends to catch...
Beano unveils new festively bonkers London Christmas window display
Beano has continued its rubber chicken Christmas tradition with a brand new window display, unveiled today at their Fleet Street office. This morning passers-by were...
Experience12 welcomes 2019’s top characters to help celebrate Christmas
Experience12, the pop-culture marketing agency is looking forward to a merry little Christmas as it announces the launch of its 2019 pop-culture Christmas party advent...
