IPM Bitesize
Cadbury Creme Egg launches ‘EATertainment’ VOD platform
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the first...
SlimFast UK teams up with HeyHuman to launch Kelly Brook ‘Works for Me’ campaigns
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and...
The top 10 most read campaigns of 2019
As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have… 10. Müller Rice...
ZEAL Creative wins a record seven awards at IMC European awards
ZEAL Creative continues its reign with seven wins at the Integrated Marketing Communications (IMC) 2019 Awards in Europe. The IMC Awards recognise the most effective...
Topgolf tees up the UK to ‘Go out swinging’ in 2020
Topgolf has created three social films to show that its all-inclusive entertainment venues are a regular ‘to do’ for all social groups. Twelve Agency has created a...
Tesco Christmas markets return for third year running with N2O
Award-winning experiential marketing agency N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the...
An insight is for life, not just for Christmas…
Callum Saunders, Head of Planning at ZEAL Creative, shares his thoughts on the insights of seasonal ‘top trends’. Have you heard of Whamageddon? Players have...
Savvy delivers the goods with first augmented reality game for a convenience retailer
Leading retail and shopper marketing agency, Savvy, have created and executed the first augmented reality (AR) game for a convenience retailer. The AR Christmas Elf...
Crown Talent & Media Group launches Crown Brands Live experiences division, with Culture Liverpool for Good Business Festival
Crown Talent & Media Group has today announced it has appointed Jack Horlock as managing director of a new division, Crown Brands Live, to bring together a dedicated...
OK Boomer – look what you’ve gone and done!
Andrew Ryan, Director at Halo Promo Risk, shares how ageism in marketing plans should be avoided at all costs. As if getting old isn’t challenging enough for us Baby...
