IPM Bitesize
Weetabix offers new Any-Which-Way-A-Bix on-pack promotion
Weetabix is bringing back its Any-Which-Way-A-Bix campaign, introducing a new ‘Win £10,000’ on-pack promotion and in-store activity for the year. As an extension...
Reinventing the airline experience using an analysis of passenger emotions
Adam Larter, strategy director at brand strategy and content creation agency Studio Black Tomato, and the team, share their findings on consumers emotional experiences...
OREO sparks playful connections with first fashion collection
The world’s favourite cookie, has revealed its first ever fashion collection, created in collaboration with three European influencers. The initiative was developed in...
Initials launches immersive driving experience to celebrate Abarth’s 70th anniversary year
This weekend Initials, the independent creative agency, launched The Takeback, a one-off, escape room style driving experience for Abarth, part of FCA, to celebrate the...
Creative media gender pay gap could take more than a decade to close
Pay equality was a running theme throughout the last election and plans were announced to close the gender pay gap by 2030 in the UK. However, the creative media...
Brewdog opens the world’s first alcohol-free beer bar
BrewDog this week opened the world’s first alcohol-free beer bar in London. Located just behind Old Street roundabout in the Bower Development at 211 Old Street, EC1V...
‘No Time To Die’ star Daniel Craig announces search for talented James Bond fans
EON Productions, Metro Goldwyn Mayer Studios (MGM), Universal Pictures International and United Artists Releasing have launched a global initiative challenging the most...
Everyone Active is giving customers the chance to win a France retreat
The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by...
Shopper marketing trends 2020
Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....
Hornby to celebrate 100 years at London Toy Fair
Hornby are celebrating 100 years supplying iconic toys and collector’s items at their stand B20 at The London Toy Fair at Olympia 21st – 23rd January 2020. The event...
