IPM Bitesize
Everyone Active is giving customers the chance to win a France retreat
The campaign aims to encourage new customers to join Everyone Active on a fitness membership and reward existing customers who show commitment to their fitness goals by...
Shopper marketing trends 2020
Darren Keen, CEO International Markets at The Mars Agency, runs through the seven key trends which will shape the shopper marketing landscape over the next 12 months....
Hornby to celebrate 100 years at London Toy Fair
Hornby are celebrating 100 years supplying iconic toys and collector’s items at their stand B20 at The London Toy Fair at Olympia 21st – 23rd January 2020. The event...
Cadbury Creme Egg launches ‘EATertainment’ VOD platform
Cadbury Creme Egg, the Mondelēz International owned chocolate brand, is entering the world of content streaming with the launch of ‘EATertainment’, the first...
SlimFast UK teams up with HeyHuman to launch Kelly Brook ‘Works for Me’ campaigns
Behavioural communications agency HeyHuman is launching two new campaigns fronted by Kelly Brook to promote SlimFast UK’s range of meal replacement shakes, bars and...
The top 10 most read campaigns of 2019
As another year of IPM Bitesize comes to an end, we thought we would summarise the ten most read campaigns of 2019. Descending from 10, we have… 10. Müller Rice...
ZEAL Creative wins a record seven awards at IMC European awards
ZEAL Creative continues its reign with seven wins at the Integrated Marketing Communications (IMC) 2019 Awards in Europe. The IMC Awards recognise the most effective...
Topgolf tees up the UK to ‘Go out swinging’ in 2020
Topgolf has created three social films to show that its all-inclusive entertainment venues are a regular ‘to do’ for all social groups. Twelve Agency has created a...
Tesco Christmas markets return for third year running with N2O
Award-winning experiential marketing agency N2O is once again delivering festive cheer for Tesco customers with its Bavarian-style Christmas markets. Back for 2019, the...
An insight is for life, not just for Christmas…
Callum Saunders, Head of Planning at ZEAL Creative, shares his thoughts on the insights of seasonal ‘top trends’. Have you heard of Whamageddon? Players have...
