IPM Bitesize
N2O brings Bobbi Brown’s wellness brand to the UK with an interactive experiential activation
Award-winning experiential marketing agency N2O is bringing to life the launch of Evolution_18, a wellness brand devised by Bobbi Brown which is brand new to the UK...
Blackjack Promotions partners with China Travel Outbound and English Heritage to bring celebration dance to Stonehenge
In response to a brief from English Heritage, China travel marketing experts China Travel Outbound suggested Stonehenge play host to a lion dance to celebrate the...
Kellogg’s to launch cereal café designed by kids for kids
Kellogg’s is launching a breakfast café designed by kids for kids, in the heart of Notting Hill. Delivered by Taylor Herring, the two-day pop-up will offer kids a...
Magnum launches ruby chocolate and ice cream combination with a new campaign
Today (Monday 20th January) Magnum has launched the Magnum Ruby Room; an experiential activation created by Golin and Hot Pickle. Running until tomorrow (Tuesday 21st...
Hellmann’s introduces vegan rain-bao buns to brighten up January
This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK...
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
David Lloyd opens restaurant designed to complement positive mental health
This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being...
Fantastic Beasts to be exhibited at the National History Museum
Combining the creative power of film, television, literature and science, Fantastic Beasts: The Wonder of Nature is a partnership between the Natural History Museum, the...
Hel’s angels launches new agency proposition and rebrands as Hel’s
Hel’s Angels, the ‘people powered’ brand engagement and live events agency, is launching a dedicated Activations division led by Founder Helen Hanson, as part of...
KLM beats January blues with vending machine dispensing gifts
New research from KLM Royal Dutch Airlines has shone a light on what will be impacting our happiness levels this Blue Monday, as we enter a new decade. The research...
