IPM Bitesize
Why the Marketing Industry needs to invest in Mental Health Awareness
Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited (PHL), shares why mental health awareness is important in the business...
Pip & Nut to launch nut butter bar for Valentine’s Day
Pip & Nut, will be launching a four day ‘Love Lab’ in Shoreditch from 13-16th February 2020. Delivered by Who Wot Why and Motive Productions, the campaign offers...
Warner Bros. to launch Harley Quinn’s roller disco ahead of the UK film release of ‘Birds of Prey’
Warner Bros. Pictures is set to launch a colourful pop-up roller disco ahead of the new release of Birds of Prey in UK cinemas on 7th February. Guests have the chance...
N2O brings Bobbi Brown’s wellness brand to the UK with an interactive experiential activation
Award-winning experiential marketing agency N2O is bringing to life the launch of Evolution_18, a wellness brand devised by Bobbi Brown which is brand new to the UK...
Blackjack Promotions partners with China Travel Outbound and English Heritage to bring celebration dance to Stonehenge
In response to a brief from English Heritage, China travel marketing experts China Travel Outbound suggested Stonehenge play host to a lion dance to celebrate the...
Kellogg’s to launch cereal café designed by kids for kids
Kellogg’s is launching a breakfast café designed by kids for kids, in the heart of Notting Hill. Delivered by Taylor Herring, the two-day pop-up will offer kids a...
Magnum launches ruby chocolate and ice cream combination with a new campaign
Today (Monday 20th January) Magnum has launched the Magnum Ruby Room; an experiential activation created by Golin and Hot Pickle. Running until tomorrow (Tuesday 21st...
Hellmann’s introduces vegan rain-bao buns to brighten up January
This weekend, Hellmann’s developed a series of plant-powered pastel mayo’s, which starred in £1.00 bao buns served from a pop-up food truck at BOXPARK...
The merging worlds of retail and experiential
Chris Wareham, Managing Director at Mash Staffing, shares how brand experience is reshaping retail to create better connections with consumers. Experiential is a...
David Lloyd opens restaurant designed to complement positive mental health
This January David Lloyd Clubs is opening a unique pop-up restaurant designed specifically to complement positive mental health. ‘The Good Plates’ is being...
