IPM Bitesize
Camille Walala installation teases new Lego arts and crafts building concept
Artist Camille Walala unveiled her interactive work at Coal Drops Yard in London’s Kings Cross to introduce the new 2D play concept from the LEGO Group – LEGO®...
New Ocean study: Elusive young respond to live broadcast content on DOOH
According to a new consumer survey carried out by YouGov for Ocean Outdoor, nearly half (49%) of 18 to 24-year-olds say they would be interested in seeing more live...
UK advertising delivers 25th consecutive quarter of growth- UK adspend rose 5.6% in Q3 2019
UK adspend rose 5.6% year-on-year to reach £5.97bn in Q3 2019, marking the UK advertising industry’s 25th consecutive quarter of market growth. The figures are...
Cadbury launches the ‘Make it Yours’ campaign for its in-home hot chocolate
Cadbury has launched a brand activation called ‘Make It Yours’, delivered by VCCP, and offered consumers the chance to customise their own hot chocolate creation...
Are we living in a discount world
Ben Ireson, Head of Partnerships at Digital Reward Group, shares why living in a discounted world can attract more commercially minded savvy consumers. As we move...
Mr. Men Little Miss seek licensing partners ahead of 50th anniversary
Mr. Men Little Miss is set to celebrate its 50th anniversary next year and are seeking licensing partners ahead of the milestone. Mr Men Little Miss plan to create a...
Using sports travel to inspire sales promotion
Niki Pembroke, Head of Travel solutions at Inspire, considers whether linking sporting events with sales promotion can drive sales. Marketers and Sales Managers face...
Why the Marketing Industry needs to invest in Mental Health Awareness
Laura Palmer, Marketing and Business Development Director at Promotional Handling Limited (PHL), shares why mental health awareness is important in the business...
Pip & Nut to launch nut butter bar for Valentine’s Day
Pip & Nut, will be launching a four day ‘Love Lab’ in Shoreditch from 13-16th February 2020. Delivered by Who Wot Why and Motive Productions, the campaign offers...
Warner Bros. to launch Harley Quinn’s roller disco ahead of the UK film release of ‘Birds of Prey’
Warner Bros. Pictures is set to launch a colourful pop-up roller disco ahead of the new release of Birds of Prey in UK cinemas on 7th February. Guests have the chance...
