IPM Bitesize
Are woke millennials ignoring the environmental impact of online shopping?
As high street retail continues to deplete and more people shop online, increasing to 19% of all retail sales in December 2019*, a new report by retail marketing experts...
Valentine’s Day Retail Sales growth expected to slow to 0.2 percent, with the market worth £855m
New Valentine’s Day research (across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, has revealed that 37 percent of UK shoppers are...
ZEAL Creative launch Kitkat ‘Make a Break’ promotion for a second year running
For a second year running, Nestlé has partnered with Virgin Holiday for the KitKat ‘Make a Break For It’ on-pack promotion, delivered by award-winning...
Tastecard launches the mirrored ‘Two4one’ restaurant for Valentine’s Day
tastecard launches its first self-love Valentine’s pop-up restaurant. The ‘Two4One’ restaurant, on Great Eastern St, London, will feature mirrors placed on each...
Twitter campaign brings dating stories to life
Twitter is celebrating its conversations that challenge Valentine’s day customs with an integrated campaign, including out-of-home, video, and experiential. The...
Are you executing an international experiential campaign? Read this first.
Zara Hickey, Managing Director and Head of EMEA at Elevate Staffing, shares key strategies to effectively execute an international experiential campaign. As the...
Just Eat hosts Love Island fan event
Just Eat is offering Love Island fans the chance to date like an islander at the Just Eat Ultimate Love Island Date Night event in Hackney, London today (10th February)....
How to win big at the IPM Awards 2020
Stewart Hilton, Co-founder and Creative Partner, ZEAL Creative, shares his top tips for winning at the IPM Awards. In recognition of the launch of the IPM Awards 2020...
Blackjack Promotions and beauty brand SUQQU couple up for personalised Valentine’s gifting
Selfridges London Beauty Hall will host a special Blackjack-staffed gift-wrapping service to customers purchasing SUQQU lipsticks for Valentine’s Day. This service...
Mulberry launches ‘Made to Last’ activation to promote sustainable future for LFW
This London Fashion Week, Mulberry launches the ‘Made to Last’ activation inspired by the brand’s responsibility commitments to past, present and future,...
