IPM Bitesize
Lastminute.com London Eye marks 20th birthday with themed pods
The UK’s most popular paid-for attraction, the lastminute.com London Eye, unveiled plans to celebrate its landmark 20th birthday, taking place from Friday 6th –...
Leading liquor brands and ambassadors come together for annual Blackjack Promotions training roadshow
This week, Blackjack (a division of ABM) hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel...
Independent retailers: It’s tough at the top
Daniel Todaro, Group Managing Director at Gekko, shares how retailers can collectively apply some innovative techniques to inspire more success. When independent...
Deliveroo and Kelis’ milkshakes bring all the boys (and girls) to the yard
To celebrate the 20th anniversary of singer Kelis’ debut album Kaleidoscope, Deliveroo is bringing everyone to the yard with their pop-up milkshake bar. Taking...
JFDI publishes its fourth annual new business barometer
JFDI, the UK’s leading specialist new business agency, has published its fourth annual new business barometer, the largest survey of new business professionals in UK...
Hendrick’s celebrates the launch of Lunar Gin with twilight garden
Hendrick’s Gin has opened a garden experience to celebrate the launch of Lunar Gin, the second innovative release from the super-premium gin’s Cabinet of...
Larabar partners with Amazon to launch a yoga pop-up
To celebrate the launch of Lärabar in the UK Sainsbury’s stores nationwide, Lärabar has partnered with Amazon to create a pop-up yoga studio for visitors to...
IPM announces Andrew Rae as MD
The Institute of Promotional Marketing (IPM), the UK trade body representing the promotional marketing industry, today announces Andrew Rae as its new Managing Director,...
Attracting employees: From Generation Z to experienced hires
Fabiano Rocha, Head of Marketing at Digital Rewards Group, explores what attracts star talent belonging to different age groups, genders and working style. An...
Premier Inn partners with Hussle to offer guests access to the gym
The UK’s largest hotel company, Premier Inn is offering the opportunity to access thousands of gyms across the UK. The budget hotel chain has partnered with Hussle...
