IPM Bitesize
Sunsweet create ‘Feel Good with Sunsweet’ campaign offering consumers the chance to win
Blue Chip were tasked with creating a cost-effective and simple campaign that married together the goodness of Sunsweet prune juice, and the ever-growing trend for...
Grazia partners with intu to launch first brand-building event
intu has partnered with Grazia to launch the magazine brand’s first beauty and wellness weekend at intu Trafford Centre later this month. A series of pop-up...
What Rewards do Brits really want?
Charlie Hills, MD & Head of Strategy at Mando-Connect, shares the latest insights from brand new research with YouGov, including the types of rewards Brits really...
Apple launches workshops titled “She Creates” to celebrate International Woman’s Day
Apple will host a series of sessions titled “She Creates” worldwide to mark International Woman’s Day and highlight inspiring female creators using...
A third of Gen Z shoppers research health and beauty products online but still buy in stores
New data has revealed that the UK’s latest generation of digital natives are actually the most likely to go online to investigate their health and beauty product...
An investigation of brands leveraging entertainment
Ben Hubbard, Brand Partnerships Manager at Brand Culture, shares how leveraging entertainment can prove a powerful and innovative way for brands to connect with...
Cadbury Creme Egg brings EATertainment streaming platform to life with retro video shop experience
Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis...
The Happy Prize Company announces B Corp certification
The Happy Prize Company has announced its certification as a registered B Corporation. B Corporations (or B Corps) is a growing group of companies who are reinventing...
Lastminute.com London Eye marks 20th birthday with themed pods
The UK’s most popular paid-for attraction, the lastminute.com London Eye, unveiled plans to celebrate its landmark 20th birthday, taking place from Friday 6th –...
Leading liquor brands and ambassadors come together for annual Blackjack Promotions training roadshow
This week, Blackjack (a division of ABM) hosted 18 liquor brands in their recently opened Centre of Excellence in Drayton. The brands joined forces to share their travel...
