IPM Bitesize
Blackjack Promotions and beauty brand SUQQU partner again for personalised Mother’s Day gifting
London’s world-famous beauty hall will host a Blackjack-staffed engraving service for customers purchasing SUQQU products as Mother’s Day gifts (Sunday 22nd March)....
Ocean Outdoor launches @ The Local – a diverse community of digital citizens across the UK
Ocean Outdoor has launched @ The Local, a UK wide community of digital citizens which gives voice to the diverse views and values of young, highly mobile consumers...
The TRESemmé Day 2 Mobile Refresh Salon comes to London
The TreSemmé Day 2 Mobile Refresh Salon hits London on Friday 13th March, helping to rescue time-poor Brits from greasy roots and tangled locks. From 7:00am until...
A strategic approach to product trial
Fola Enifeni, Strategist at Shared Experience Agency TRO, discusses how to get the most out of a product trial campaign. Food and drinks brands are increasingly...
Blue Chip appointed Florette’s below the line agency, as ‘big plans’ already coming to life
Manchester-based marketing agency, Blue Chip has been appointed Florette salads’ below the line agency, with their first activity launching this month. Earlier this...
Birds Eye searches for Britain’s favourite fish finger sandwich with launch of ‘The Birds Eye Butties 2020’
Birds Eye, the frozen food giant brand, is launching ‘The Birds Eye Butties 2020’, a campaign to recognise Britain’s favourite fish finger sandwich. The initiative...
The Delta Group wins Mars Chocolate account after successful tender process
The Delta Group is pleased to announce an expanded scope of work for the Mars account, an existing client of 3 years, after a competitive tender process. In addition to...
“Amazon, sadly…”
Emily Sathianathan, Business Development Director at tbk, shares new research that reveals shoppers attitudes towards the future of retail. The success of online...
Mando partnered with Vodafone to launch Leap Year payday promotion
Mando has worked with Vodafone’s VeryMe team on their Leap Year Payday promotion on 27th February. Vodafone VeryMe Rewards gave customers a chance to win an extra...
Special honour at The IPM Awards: “Twenty Over 20”
The IPM Awards 2020 represents our annual celebration of the incredible and ground-breaking work that takes place across the promotional marketing industry and beyond....
