IPM Bitesize
A guide to award-winning experientials
Ben Bestford, Director at BAM Agency, shares 4 guidelines to create a memorable experiential campaign. Experiential marketing is the live interaction between a brand...
Nestlé launch the ultimate indulgent break this Mother’s Day with KitKat Chocolatory
Nestlé has launched a luxury, handcrafted personalised Kitkat to gift mothers an ultimate break this Mothers Day. From now until the end of April 2020, the KitKat...
Asahi Super Dry launches nationwide tasting experience
Asahi Super Dry, the No1 Japanese Beer in the UK1, is set to launch its first fully-integrated through-the-line ‘Karakuchi Nights’ campaign, the launch of a high...
Deliveroo launches invisible egg range
Deliveroo is making Easter egg hunts a lot harder this year with the launch of a range of invisible eggs. Ahead of Easter on April 12th, Deliveroo is launching a range...
Your people are your brand
Jack Lamacraft, Co-Founder and Managing Director at The Park, shares the importance of considering your colleagues as well as consumers when planning campaigns. The...
Jägermeister collabs with Deliveroo for ‘Pre with Us’ campaign
Mast-Jägermeister UK is launching its “Pre With Us” campaign for 2020 with a three-month Deliveroo partnership running nationwide April through June. This...
ZEAL Creative ranked in Top 50 place to work
ZEAL Creative, the UK’s most effective brand activation specialist, has been ranked in the Top 50 of Campaign’s annual list of the ‘Best UK Agencies to Work For’...
More than half of Brits want to try out in-store tech while shopping
New research has revealed that 54% of Brits – rising to six out of ten men (59%) – are interested in trying out new retail technology while out on the high street....
Inside Brit’s mentality towards Loyalty – A review of the ‘Loyalty Dynamics’ workshop @ Sea Containers
On the 3rd March, the IPM was delighted to partner with Mando-Connect, for a thought leadership and networking workshop on ‘Loyalty Dynamics’. The workshop focused...
Samsung throws Ella Eyre gig to launch Galaxy S20
Samsung has partnered with Amazon for an Ella Eyre gig to launch its Galaxy S20 device. The event on 12 March, at the Samsung KX store in London’s King’s...
