IPM Bitesize
Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion
Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This...
The UK’s Biggest Summer of Sport Brought to Life by C-Screens
Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the...
Extra Time, Extra Wins: Enter Your Work into The IPM Awards!
For those striving for excellence, a little extra time can make all the difference. That’s why The IPM Awards is extending its late entry deadline, giving entrants...
Cat Among The Pigeons creates a lunchbox winner for Soreen
Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf. ‘Find a...
Act Now: Last week to Enter the IPM Awards 2024
With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...
De’Longhi to take ‘The One Touch Café’ on the road
De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into...
Haygarth appointed as Warburtons’ new Shopper Agency
Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...
Changing Behaviour and Boosting Campaigns
Opinion from Paulina Lang Head of Behavioural Science at Together Agency IPM Member Agency Together explain how they use the COM-B Model to help inform brand strategy...
Ambient Launch Lynx scented billboard activation
Ambient Media Worldwide worked with Lynx on a global campaign launch with an OOH stunt, featuring a bold statement. The new Lynx Black Vanilla scent has triumphed over...
Soho Salon Takeover by N2O with Secret Consumer Experience in Partnership with Mystery Global Haircare Brand
Multi-award-winning creative brand experience agency N2O is transforming an existing hair salon in the Capital into an immersive space for consumers to experience...
