IPM Bitesize
5 Statistics that Could Change the World
One of the last events I attended before the lockdown and enforcement of social distancing was a fascinating afternoon with the Institute of Promotional Marketing: Mando...
ZEAL is The Drum’s Most Recommended Agency
The Drum has just announced the winners of its annual survey of Most Recommended marketing agencies and ZEAL has being judged as the very best in the UK. The awards,...
Our strange yet familiar new world
I’m halfway through my fourth full week of social distancing (and a lot of social quiztancing) and have managed to stay healthy and busy, so far at least. It’s a...
The Future of Travel
We’d all like to know what the future holds right now, wouldn’t we? In business, as in life, facing this increasingly uncertain path ahead means those of us working...
Grant’s ‘Triple Chance’ On-Pack Promotion
A new on-pack promotion for Grant’s Triple Wood Blended Scotch Whisky offers consumers chances to win prizes that enhance their at-home drinking experience –...
Support One Million Meals to feed key workers
As lockdown measures continue and so do the daily messages to keep safe, stay at home and maintain social distancing, we are looking for ways to sustain the human...
The Work Perk Distribute Over 2 Million Products to Critical Workers!
In just under a month, our team at The Work Perk have delivered a staggering total of 2,238,743 products since we committed to focusing 100% of campaigns on critical...
Deliciously Ella E-commerce Launch
With brands currently seeking out new routes to market, the Activation team have very quickly launched full e-commerce capability for consumers to get their favourite...
What happens when sales promotions can’t rely on days out?
Rob Scott Group Creative Director at TLC Marketing shares his thoughts on sales promotions in today’s world, with the absence of the trusty ‘days out’ default....
NOWTV Appoints TracyLocke London As Retail and Shopper Agency
Following a competitive pitch, NOWTV has appointed TracyLocke London as their retail marketing agency for UK & Ireland. TracyLocke will partner with NOWTV on the...
