IPM Bitesize
Christmas in July: St Mungo’s campaign from Parkhouse tackles homelessness
St Mungo’s agency, Parkhouse, are excited to announce the launch of their summer appeal 2020 to help end homelessness. A summer appeal with a difference. It’s all...
IPM Webinar: Gender Stereotyping Regulations Update
With the introduction of new gender stereotyping rules in 2019, regulators attempted to reflect societal changes taking place in the UK. We are hosting a webinar that...
Will you succumb to the latest #Challenge?
The landscape of how we engage with our peers, friends and colleagues has so dramatically changed in recent years that trying to explain what succeeds and what attracts...
Gekko expands team with key senior appointments
21st July 2020: Gekko, a field and retail marketing agency specialised in enhancing the shopper journey on behalf of brands across both the physical and digital retail...
Covid 19: Top ways to tactically boost sales without slashing prices
Covid 19 has had a huge impact and presented several challenges to the ever-changing world of retail. It is clear that bricks and mortar models are going to have to...
Barilla – Virtually Perfect
Barilla responded to Lockdown with Virtually Perfect – a celebration of Italian food and its power to bring people together. When Lockdown shelved Barilla’s plans...
PETER CROUCH TEAMS UP WITH PADDY POWER TO STAGE WORLD’S MOST COVID-COMPLIANT FOOTBALL PARTY
Paddy Power has today released a tongue-in-cheek public service announcement – advising football fans how to celebrate safely. With the Premier League title set to be...
Top tips on writing a great Promotional Brief
Have you ever struggled to create a clear and concise brief for your supplier? Never knowing what information you need to provide, whether it’s too little or too much...
IMMERSIVE COMMUNICATION STUDIO, CASSETTE, LAUNCHES VIRTUAL EVENT PLATFORM
Cassette has launched an innovative platform to recreate experiences found in the real world, offering customers and brands a familiar setting to connect, learn and...
What does COVID-19 mean for In-Store Sampling?
The emergence of a worldwide pandemic has forced brands to re-imagine and conjure new ways to market their products to consumers. Traditional in-store product sampling...
