IPM Bitesize
Brand Support for Social Causes is Disingenuous, say 59% of Young Brits
24 August 2020 – Cynical attempts to align businesses with popular social causes are eroding trust in brands. Over half (59%) of Young Brits think most brand support...
Government and charity doordrops outperform market during lockdown
Whistl Doordrop Media, the market leader in audience targeting and leaflet services has announced Government doordrops have outperformed the market during lockdown with...
A Mint Ginvention! Gin & Tonic flavoured After Eights are coming soon
After Eight fans get excited – today we announce a brand-new flavour from your favourite fondant mint – and it’s a spirited addition to the range! Available in...
A Ray of Hope for Event and Promo Staffing Agencies
London, UK (Friday, 14 August 2020): In July Liveforce published their Covid-19 Impact Report for the event and promo staffing industry. Revealing the truth behind the...
Heineken UK’s £22M investment to help go 100% plastic free hits the shelves
LONDON, 17th August 2020 -This summer, despite major operational obstructions caused by the ongoing COVID-19 pandemic, HEINEKEN UK rolls out its innovative 100%...
WEETABIX BRINGS BREAKFAST TO YOUR DOOR WITH DELIVEROO PARTNERSHIP
Weetabix, the UK’s number one breakfast cereal brand[1], is partnering with Deliveroo to bring tasty ‘Any-Which-Way-A-Bix’ creations direct to consumers for the...
Taylors of Harrogate partners with Engage to showcase its sustainability credentials
Engage has collaborated with the Harrogate-based independent tea and coffee company for over five years on a range of projects including building websites, developing...
Winning with Shoppers in ‘The New Normal’ ZEAL Creative explores how grocery brands can plan for ‘business as unusual’
August 2020, ZEAL Creative, the UK’s most effective brand activation agency, has issued a new white paper to support grocery brands to plan activation for the next...
Nestlé’s much-loved Munchies now available in white chocolate
They have been a firm fan favourite since 1957, and now there is another reason to love Munchies – they come in white chocolate too! Available in 94g sharing bags, the...
Three UK encourages the nation to ‘Keep on Connecting’ in new TV campaign
31 July 2020: Three UK launches its new TV campaign, celebrating the unique and novel ways connectivity is helping us to cope, keeping us distracted, allowing us to...
