IPM Bitesize
Natures Menu’s Poo Bag Challenge goes online with latest social spots
21st September 2020: Premium pet food brand Natures Menu has released an upbeat, informative series of online videos to promote its popular Poo Bag Challenge. Created by...
YouGov and The Brand Partnerships Community on the undimmable power of cinema
As YouGov publishes its recent investigation into the viewing habits of the UK’s cinema goers, our Brand Partnerships Vice Chair David Pearson of Mongoose...
IPM backed ‘The Good Business Festival’ announces Act 1 speakers
Act 1 of The Good Business Festival is fast approaching, and we’re proud to be able to share with you some of the details of how our first event will take shape. A...
Nature Valley inspires UK to #visitnature with Tripadvisor
Creative agency Space has developed a campaign for Nature Valley that sees the UK’s #2 cereal bar brand[1] teaming up with Tripadvisor, the world’s largest travel...
PHE launches UK’s first mental health campaign targeting children and young people
The IPM has been vociferous in their challenging of the recent Government action on HFSS advertising, stating that other, perhaps more challenging routes have been...
Social Distanced Events, compromise is key? Or is it?
We are all aware of the phrase “compromise is key”, and this may be the case in marriage, certainly in childcare and quite possibly when buying a new car. But does...
Budweiser launches major new marketing campaign across the Republic of Ireland
Dublin | 26 August: Budweiser Brewing Group (BBG) has launched a major advertising campaign for the Budweiser brand in the Republic of Ireland, focusing on its superior...
New Normals: How gaming and theatre are combining to create post-Covid experiences
By Sandra Mardin, Strategy Director TRO UK New Normals is a content series focused on the rapid evolution of the experience economy in response to the global pandemic....
Berlin Hosts The World’s First Electric Convoy At Formula E
BMWi took over the streets of Berlin with the first-ever electric vehicle convoy through the city. ‘Berlin Electrified’ sought to generate mass awareness of the...
Gekko launches new digital learning management system for retail sales teams
Gekko, the field and retail marketing agency, has launched a new digital Learning Management System for brands, enabling them to improve retail staff product knowledge...
