IPM Bitesize

tpf Drops Prize Lockers Packed with Rewards Across John Lewis Stores 

Get ready for a summer of surprises as tpf deposits prize lockers across the UK.

TA-DAA! Activation Spices Up Shopper Journey with Tilda

Activation partners with Tilda for a flavourful campaign.

Lounges.tv Disrupts Streaming with Creator-First Revenue Model

Lounges.tv, a new and disruptive streaming platform backed by Simon Cowell, is now a proud member of the IPM. The disruptive new business model allows fans and followers...

Wilkinson Sword and Morrisons Partner For Cutting-Edge Promotion

Following the success of last year’s “No More Hairy Moments” campaign with Wilkinson Sword, Activation is thrilled to announce their latest collaboration. This...

The UK’s Biggest Summer of Sport Brought to Life by C-Screens

Aside from matters of family, love, and religion, little else raises more passion on a global scale than sport. They stand as the ultimate uniter and divider in the...

Extra Time, Extra Wins: Enter Your Work into The IPM Awards!

For those striving for excellence, a little extra time can make all the difference. That’s why The IPM Awards is extending its late entry deadline, giving entrants...

Cat Among The Pigeons creates a lunchbox winner for Soreen

Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf. ‘Find a...

Act Now: Last week to Enter the IPM Awards 2024

With just over 1 week remaining until the entry deadline for the prestigious IPM Awards 2024, the time to shine is now. This is your opportunity to showcase your...

De’Longhi to take ‘The One Touch Café’ on the road

De’Longhi, the leading brand in domestic coffee machines, has once again partnered with experiential experts, TRO, to help launch its new product – Rivelia – into...

Haygarth appointed as Warburtons’ new Shopper Agency

Creative agency, Haygarth, has been appointed by British baking brand, Warburtons, as Lead Shopper Marketing Agency across its entire portfolio. The appointment follows...