IPM Bitesize
Makeup brand Milani appoints N2O to grow UK social media & influencer marketing opportunities
Milani has appointed experiential and influencer marketing agency N2O to develop its UK social media presence, press outreach and influencer marketing programme. The...
Cadbury Creme Egg celebrates 50th birthday with Golden Goobilee push
LONDON, 4th January 2021 – Cadbury Creme Egg, the Mondelēz International owned chocolate brand, has today revealed its annual campaign, which this year takes the form...
Weetabix to rally nation for a better 2021 in major new campaign
The UK’s number one breakfast cereal, Weetabix, is returning to TV screens with a topical and light-hearted New Year creative. The campaign will encourage the nation...
2020: Let’s Raise a Glass to Everything That’s Kept Us Entertained During Lockdown
Experience12 rolls out its annual Pop Culture festive illustration, in aid of Shelter – can you spot the top icons of 2020 2020 has given us many heroes, from our NHS...
THE LEGO GROUP INVITES FAMILES TO EXPERIENCE A ‘REALLY COOL WORLD’ IN LONDON’S COVENT GARDEN THIS DECEMBER
2nd December 2020: This festive season, the LEGO Group reveals what A Really Cool World it could be if it were imagined through the eyes of a child, with the launch of...
Secret Sofa XMAS EDITION presented by Häagen-Dazs
Secret Cinema’s award-winning lockdown entertainment series Secret Sofa presented by Häagen-Dazs will return for a festive finale on Friday 18 December 2020 at 7:30...
Agency Of The Year 2020 Awarded to Circle Agency and Live & Breathe
We wanted to take this opportunity, at the close of the year to offer some rare, but well deserved good news regarding the IPM Awards. The awards were different this...
AGENCY LEADERS REFLECT ON 2020 AND SHARE EXPECTATIONS FOR 2020
2020 has been a pretty tough year that most of us in the events industry can’t wait to see the back of. But there have been some positives, and with Covid vaccines now...
The Year Ahead – Predictions and Trends
I don’t know about you, but I’m fascinated by predictions and trends. Even more so right now and I imagine, because you work in the marketing industry, it’s...
TRO SHOWS WAY FORWARD FOR IN-PERSON EVENTS
While government restrictions continue to significantly impact the events industry, TRO has shown that live events are still possible with their work on the recent BMW...
