IPM Bitesize
Welcome to Yorkshire with Jacksons
Bread brand, Jacksons of Yorkshire, is partnering with Welcome to Yorkshire in its biggest ever promotional marketing campaign created by Cat Among The Pigeons. The...
How charities had to diversify during lockdown
The term “charity starts at home” is now truer than ever with unemployment rates at 4.9% (The Guardian) and many of the public now suffering the consequences due to...
Swizzels launches fantastic ‘Find the Golden Love Hearts’ on-pack promotion
Swizzels have launched fantastic ‘Find the Golden Love Hearts’ on-pack promotion featuring across millions of Swizzels variety bags. Five golden Love Hearts rolls...
The Grant’s Whisky ‘Triple Chance’ on-pack promotion is back again for 2021… but this time even bigger!
With everyone desperate for live sport experiences this summer, and with the Euros and Olympics (hopefully) on the horizon, we’re celebrating sport coming home with...
‘Together, we are Great British Summer’ launches – Lucozade Ribena Suntory’s first multi-brand campaign
TracyLocke‘s first campaign with Lucozade Ribena Suntory, ‘Together, we are Great British Summer’, is now live and bringing bold, colourful energy to stores...
Voice Tech and Alexa – Past, Present and Future By Maria Noel Reyes At VozLab
Time flies when you’re having fun, and I have had fun with Alexa. For six years to be specific, that’s how young she is. She is engaging and everyone in the family...
Wall’s Pastry Selects Ten Feet Tall For SportsAid On-Pack Promotion
Ten Feet Tall, the ‘impact marketing’ agency, has been chosen by Wall’s Pastry, the UK’s leading sausage roll brand, to create, design and deliver an...
The Nudge Factor
How and why you should deploy behavioural insights to power customer acquisition New customers are the lifeblood of any business. They aren’t just critical for growth:...
Welcoming 1HQ Brand Agency, the latest member to join the IPM
1HQ is a brand business. We ask and answer the hard questions that determine how brands should be positioned, how they should innovate, and how they are best represented...
The Link Between the Cinema and your Customers’ Wellbeing
We were given lots of advice on how to maintain mental wellbeing during lockdown. We were told to create routines (check!), stay connected with friends (I am now an 80s...
