IPM Bitesize
Kru names Watson as Talent Director
Kru Talent has appointed Lauralee Watson, formerly of BD Network, as its new Talent Director, as part of its expansion strategy. Watson has more than 10 years’ event...
Carlsberg male toiletries back Movember
Carlsberg has launched a limited edition ‘Beer’d Beauty’ range with profits going to the Movember Foundation. To celebrate the launch the Beer’d Beauty series...
Müller Wiseman launches ‘MOOvember’
Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint bottles of...
UK leads European IMC Awards pack
The United Kingdom has the most shortlisted entries in this year’s IMC European Awards for Integrated Marketing Communications, with 16 campaigns getting through to...
Brass creates Leeds Rhinos Foundation film
Leeds Rhinos Foundation, the charity set up by rugby league club Leeds Rhinos, has launched a film that showcases the work going on under the foundation’s...
‘House of Bueno’ from Ferrero
Confectionery company Ferrero is launching a new campaign for its Bueno chocolate bar which continues the brand’s fashion-themed promotions. Consumers have the chance...
Flying van launches Foster’s Helluva Tour
Foster’s has marked the launch of its Foster’s Helluva Tour TV series with a PR stunt featuring a Bedford Rascal camper van being lifted 2,000 feet over the...
Strongbow: Zombie or Survivor?
Strongbow is launching a “Night of The Zombies” on-trade promotion, offering consumers the chance to win Zombie experiences and Smart TV and Zombie movie packages....
Heinz ‘Heartwarming Heroes’ campaign
Heinz has launched a new £5m ‘Heartwarming Heroes’ campaign with both a consumer-facing element and a competition for pubs, restaurants and other food outlets. Pubs...
Percol Coffee #CoolBeans roadtrip
[espro-slider id=110] Percol Coffee Co, the British company which claims to have launched the first Fairtrade certified ground coffee, has introduced a national “Cool...
