IPM Bitesize
Levi Strauss US helps shoppers give back
In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds. The clothing giant...
Turnbull & Asser raises cash for Dogs Trust
UK male fashion brand Turnbull & Asser has revived a promotion from the 1930s to help raise money for canine charity Dogs Trust this Christmas. Customers can now...
delicious. mag £11,000 advent prizes
delicious. magazine is launching its biggest competition ever in the countdown to Christmas, offering £11,000 worth of prizes in an advent calendar draw. Prizes include...
McCain £1.6m free Roast Trays
Frozen food company McCain is backing the launch of its new McCain Roasts frozen roast potatoes with a shopper marketing campaign in Iceland which aims to give away...
RAPP UK names Freeland UK CEO
Digital, relationship and promotional agency group RAPP has appointed Chris Freeland as UK Chief Executive Officer, effective January 2016. Freeland was previously Joint...
Brompton Bikes ‘Hidden Cities’ video challenge
Brompton Bikes, the London-based foldable bikes brand, is offering people around the world the chance to make a short film about undiscovered parts of their home cities...
‘Sausages & Chip’ from Richmond
Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips...
Intu engages shoppers with Xmas prize
Shopping centre group Intu is preparing to award one shopper with a Christmas prize on Black Friday, following a month-long social media campaign that aimed to engage...
Innocent Drinks appoints Sense
Following a competitive pitch process, leading smoothie and juice brand Innocent Drinks has brought on board marketing agency Sense to work across a wide range of...
McDonald’s sing along Xmas campaign
McDonald’s UK has launched a new campaign that encourages the British public to film themselves singing Wizzard’s ‘I Wish It Could Be Christmas Every Day’...
