IPM Bitesize

TCC is launching range of ‘Gordon Ramsay Gourmet’ kitchen products which retailers can use to reward shoppers when running in-store loyalty marketing campaigns.

TCC teams up with Gordon Ramsay

Retail marketing specialists TCC has signed an exclusive four year license agreement with WWRD Group to launch a range of ‘Gordon Ramsay Gourmet’ kitchen products,...

Western Union will help fund projects that aim to make lasting positive change for individuals and communities through its 'Chain of Betters' campaign.

Western Union ‘Chain of Betters’ social push

The Western Union ‘Chain of Betters’ competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase,...

Paul McGann is managing partner of Brass.

Brass Shopper adds to client team

Leeds-based agency Brass Shopper expanded its client service team following a number of new client wins, including Quorn, Costcutter Supermarkets Group, Soreen and...

Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging consumers to share a ‘Heartwarming Moment’ with an older neighbour this winter

Heinz partners RVS for Heroes campaign

Heinz is partnering with charity the Royal Voluntary Service and TV presenter Ruth Langsford as part of its Heartwarming Heroes campaign and will be encouraging...

Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”

Bluewater: “Christmas is here. Make it magical”

Shopping centre operators Bluewater has launched a new festive integrated campaign, “Christmas is here. Make it magical”, including a TV ad, press, digital, social,...

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company

TCC announces new CEO

TCC, a global leader in retail loyalty campaigns, has appointed Perry Valkenburg as new CEO of the company. Valkenburg joins from advertising agency TBWA, where he has...

Hunger Breaks Point Break partnership

Canned meal range Hunger Breaks is running a prize promotion offering the chance to win a trip to Mexico, as part of a partnership with upcoming movie Point Break....

Maxxium is launching a new campaign for The Famous Grouse including new TV ad, a media partnership with the Guardian and a personalised label offer

Famous Grouse promo gets personal

Drinks company Maxxium UK is launching a new campaign for The Famous Grouse, the UK’s number one selling blended whisky, which include a brand new TV ad, a media...

Coca-Cola is offering a two-hour visit from the Coca-Cola truck to consumers’ home towns plus a £5,000 Christmas hamper as a prize in its 2015 “Holidays are Coming” marketing campaign.

Coca-Cola Xmas truck tour returns

Coca-Cola Enterprises (CCE) is offering consumers the chance to win a two-hour visit from the Coca-Cola truck to their home town, plus a £5,000 Christmas hamper to mark...

Bisto samples new range as part of major marketing push

Bisto London sampling

Bisto has been sampling its new Simply Casserole concentrated paste range at key London stations, as part of a massive marketing campaign for a range of new products...