IPM Bitesize
Taco Bell US gamified loyalty app
Taco Bell is targeting younger ‘Millennial’ consumers with a new mobile game, Explore, that encourages people to exemplify the brand slogan ‘Live Mas’ on social...
Cadbury Creme Egg trade ‘shelfie’ comp
Mondelēz International is to run a trade promotion in Spring 2016 offering retailers stocking its Gooless Cadbury Creme Egg range the chance to win up to £250 in a...
Peperami Darts social TV channel
Peperami, the sponsor of the Professional Darts Corporation, is launching a dedicated social TV channel hosting behind the scenes content and social banter live from the...
Takumi links brands with Instagram influencers
Instagram is now more able to influence consumer behaviour than Facebook, Twitter and even celebrities, according to research published to mark the launch of Takumi, a...
Valassis: shoppers hungry for Xmas promos
Almost nine in 10 UK consumers will take advantage of a promotional offer when doing their Christmas grocery shopping this year, according to new research. A survey...
Carlsberg announces EURO2016 promo plans
Manchester United legend Peter Schmeichel has been unveiled as the face of Carlsberg’s UEFA Euro 2016 sponsorship campaign, which includes a consumer promotion...
Cancer Research Dryathlon 2016
Cancer Research UK is again challenging social drinkers to take a month-long break from alcohol with the return of its fundraising campaign, Dryathlon. Dryathlon 2016...
VIP gives away 10,000 e-cigs
E-cigarette brand VIP has given away 10,000 vaping starter kits within 24 hours, after a new UK-wide marketing promotion, The Great VIP Giveaway, kicked off with a TV ad...
RNLI puts supporter names on new boat
To launch its Christmas appeal, the RNLI is giving its supporters a unique opportunity to be at the heart of every rescue. For the first time ever, supporters can enter...
Economist insect crepe experiential drive
UK business magazine The Economist has been using food and drink to entice new subscribers to sign up over the last couple of years – but rather than offering...
