IPM Bitesize
Oreo Open Hearts global campaign
OREO, the Mondelēz owned cookie brand, has launched its new, globally integrated marketing campaign, Open Up with OREO, which the company says aims to convey a simple...
Grocery Code boss slams Tesco
Groceries Code Adjudicator Christine Tacon has told Tesco to introduce significant changes to practices and systems after finding Britain’s largest supermarket...
Co-op ‘Swipe and Win’ grand prize
The Co-op is offering 60 of its members a chance to win £1,000 worth of vouchers each with the return of its ‘Swip and Win’ promotion in its food stores UK-wide. In...
Purdey’s recruits Idris Elba
Multivitamin energy drink Purdey’s has recruited TV and film star Idris Elba for a new marketing campaign called ‘Thrive On’ which will focus on free short video...
Cadbury pop-up Creme Egg Café
Cadbury has opened the world’s first Cadbury Creme Egg Café in Central London, serving a range of Creme Egg inspired recipes, to highlight the return of the Easter...
Bovril and Colman’s partner ‘Dad’s Army’
Bovril and Colman’s are partnering with the upcoming Dad’s Army film, with new limited edition Bovril packaging and an on-pack promotion offering fans the...
Stack hires James Champ to fill top planning role
Stack has appointed James Champ to the role of planning director. Champ joins Stack, part of the MSQ Partners group of agencies, to lead the agency’s planning...
Aviva Safer Drivers Waterloo experiential
Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports...
Lay’s US ‘Flavor Swap’
PepsiCo’s Lay’s potato chip brand will be running yet another flavour challenge in the US, starting next month. The new “Flavor Swap” program will see...
Webinar: Shopper Marketing Amplified
Technological advances mean shopper marketing has broken out of the confines of the retail environment and can be found all around us, driving massively increased...
