IPM Bitesize
IPM Awards 2016 closing soon!
The entry deadline for the Institute of Promotional Marketing Awards 2016 is in just 10 days time, and agencies and brand owners who want to enter their promotional...
Optiwell Waterloo Station domination
London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of...
Cheil unifies global retail specialists
Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as the Global Chief...
Ginsters ‘Match Day Hero’ promotion
Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of £10,000 on offer...
Lily’s Kitchen donates 650,000 pet meals
British pet food company Lily’s Kitchen is donating 100 tonnes of its dog and cat food over the next three months as part of a new nationwide charity initiative,...
Absolut ‘Electrik’ with Shazam bottles
Absolut has unveiled its latest limited edition bottle, Absolut Electrik, supported by a ‘Shazam’ neck collar promotion and Ibiza Absolut Nights prize draw. The...
innocent drinks sampling roadshow
innocent drinks is encouraging UK consumers to give themselves a nutritional lift to help stave off the winter blues and boost vitamin and mineral levels by taking its...
Q&A with Andrew Rae
Andrew Rae, Head of Promotions at The Black Tomato Agency and an expert in all things relating to prizes and promotions, answers the latest topical questions from...
mcm launches ‘Emplify’ staff engagement app
Communications consultancy mcm creative group has launch its brand new app, ‘Emplify’, designed to help clients improve employee engagement and communication within...
PepsiCo #gameready promo returns
PepsiCo has relaunched its #gameready UEFA Champions League promotion across its soft drinks and savoury snacks portfolio, offering football fans the chance to win...
