IPM Bitesize
BMW and MINI win for Purity
Staffing agency Purity has been appointed as the official supplier of event staff to BMW and MINI. The announcement follows a competitive pitch in which Purity secured...
Vodafone UK appoints FreemanXP
Vodafone UK has appointed brand experience agency FreemanXP as the lead agency to activate its sponsorship of Capital’s Summertime Ball this summer. FreemanXP will...
Highland Spring ‘Anywhere for Tennis’
Highland Spring is running a £3m ‘Anywhere for Tennis’ campaign, including a TV ad and an on-pack promotion giving consumers the chance to win thousands of tennis...
Samsung Galaxy Studio attracts 330,000
Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has...
International Rescue Game of Thrones
Humanitarian relief organisation the International Rescue Committee is partnering US cable TV giant HBO and its hugely successful series “Game of Thrones” for a...
Football Manager signs Carling iPint
Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...
Shopitize partners Johnston Press
Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press. The deal will...
Foster’s Official Lager of England Cricket
Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...
Cadbury and National Trust Egg hunts
Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences at more than 300 properties around the UK. Cadbury...
Savvy: Easter spend likely to hit £775m
Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...
