IPM Bitesize
International Rescue Game of Thrones
Humanitarian relief organisation the International Rescue Committee is partnering US cable TV giant HBO and its hugely successful series “Game of Thrones” for a...
Football Manager signs Carling iPint
Molson Coors, one of the UK’s biggest brewers, has announced a new partnership for its award-winning loyalty programme, iPint, with Football Manager, the best-selling...
Shopitize partners Johnston Press
Mobile marketing platform Shopitize has extended its reach to 25 million consumers in the UK, after signing a partnership with publisher Johnston Press. The deal will...
Foster’s Official Lager of England Cricket
Foster’s lager is to be the Official Lager of England Cricket, having signed a two-year deal with the England and Wales Cricket Board. The partnership sees Foster’s...
Cadbury and National Trust Egg hunts
Cadbury is again partnering the National Trust and National Trust for Scotland to organise Easter weekend experiences at more than 300 properties around the UK. Cadbury...
Savvy: Easter spend likely to hit £775m
Shoppers expect to see retailers putting on a show over Easter, with in-store egg hunts, recipe ideas, sampling and activities for kids, according to new research from...
Thorntons interactive chocolate factory
British chocolate company Thorntons has launched an interactive chocolate factory to engage consumers during the busy Easter season. The campaign, which uses CGI...
Hungry Joe’s ‘Vote for Your Favourite’
Frozen ready meal brand Hungry Joe’s is inviting consumers to choose the next new product in its “man-sized, seriously satisfying” range. Votes will be counted via...
Shave for Mind in Shaveril
Mental health charity Mind is calling on men to help raise awareness and funds for the work it does by shaving their facial hair off during April – or Shaveril, as the...
Visa Europe celebrates Olympic link
Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will...
