IPM Bitesize

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to get a free superhero Marmite egg cup with every purchase.

Marmite ‘Marmighty’ egg cup give-away

Marmite is running an on pack promotion across its 250g jars, offering consumers the chance to receive a free superhero-themed Marmite egg cup with every purchase....

McDonalds has launched the latest version of its Monopoly promotion, Monopoly Prize Choices. Players will have the chance to win over 55 million prizes.

McDonalds launches Monopoly Prize Choice

McDonald’s has launched the latest version of its long-running Monopoly promotion, Monopoly Prize Choice in the UK and is about to launch a different Monopoly-themed...

The Color Run Presented by Skittles UK event series has signed up Renault, Capri-Sun and Alpen as sponsors for 2016,

The Color Run Presented By Skittles 2016

The Color Run Presented by Skittles UK event series, which will be taking place in five cities throughout the UK this summer, has announced that Renault, Capri-Sun and...

Thomas Cook Airlines has made a 360º Virtual Reality 'Fantasy Flight’ letting passengers try before they fly and possibly win a £3,000 Los Angeles holiday.

Thomas Cook 360º VR fantasy flight

Thomas Cook Airlines is promoting its services with a real-time 360º Virtual Reality ‘Fantasy Flight’ allowing potential passengers to try before they fly –...

Coral is bringing circus thrills to this year's Cheltenham festival with a campaign to get punters to choose it for bets at the racecourse.

Coral ‘Greatest Show on Turf’ at Cheltenham

Coral is bringing circus thrills to this year’s Cheltenham festival with a campaign designed to get punters to choose it as their bookmaker of choice at the...

Taxi app Gett has linked with Warner Bros. Pictures UK for a promotion offering tickets to the London premiere of Batman V Superman: Dawn Of Justice.

Gett Batman V Superman ticket promo

  Black taxi booking app Gett has linked with Warner Bros. Pictures UK for a promotion offering people the chance to win tickets to the London premiere of Batman V...

Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will focus on creating experiences in the retail environment.

TRO launches TRO Retail division

Experiential and event specialists TRO have launched a new division, ‘TRO Retail’, which will offer a 360° service focusing on creating experiences specifically in...

Milk brand Arla Cravendale has partnered with the film ‘Eddie the Eagle’ and is running a major Facebook prize promotion throughout March.

Cravendale partners ‘Eddie the Eagle’ movie

Filtered milk brand Arla Cravendale has partnered with Lionsgate to support the UK release of the film ‘Eddie the Eagle’ from April 1st 2016, and is running a major...

Bacs, the organisation behind Direct Debit in the UK, has launched a new campaign offering billers the chance to promote two £10,000 prizes to customers.

Bacs national campaign offers £20,000 prizes

Bacs Payment Schemes Limited (Bacs), the organisation behind Direct Debit in the UK, has launched a new national marketing campaign offering organisations which let...

Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation's new movie, Kung Fu Panda 3, in a brand campaign.

Lee Kum Kee partners Kung Fu Panda 3

  Chinese sauce brand Lee Kum Kee has partnered with Twentieth Century Fox and DreamWorks Animation to feature characters from the new movie, Kung Fu Panda 3, in...