IPM Bitesize
Jack Morton Worldwide London key hires
Global brand experience agency Jack Morton Worldwide has made three key senior hires in its London office covering the agency’s core areas of client relationships and...
PlayStation at EGX Rezzed
PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock...
Fruit Bowl, National Geographic Kids link
Fruit Bowl, the kids’ dried fruit brand, has partnered with National Geographic Kids magazine to launch a new educational campaign which will run for nine months. The...
Rodda’s serves with the LTA
Rodda’s, the world’s leading producer of Cornish clotted cream, is serving up a sponsorship deal with the Lawn Tennis Association (LTA), which sees the brand...
Chocolate Lovers’ Wedding partnerships
Award-winning publisher Little Brown Books is running a partnership campaign with artisan bakery chain Maison Blanc and international online wedding planning service...
London Cabs can’t say No To Mentos
Mentos has taken its ‘Who Says No to Mentos’ campaign to the streets of London with a high profile taxi takeover activation. This latest promotional campaign...
Pork Farms Board Games challenge
Leading UK pork pie manufacturer, Pork Farms, has teamed up with the body behind Britain’s Micropub movement, the Micropub Association, to launch the National Board...
Q&A with Steve Bradbery
Steve Bradbery, Vice President of International Product Solutions at global gift card provider SVS, answers questions on why gift cards should be a key part of any...
IPM Partnership Marketing Conference
The Institute of Promotional Marketing has joined with The Partnership Panel for a one day conference titled Partnership Marketing: Creating the Perfect Blend, bringing...
Boaty McBoatface: crowdsourcing’s unknown unknowns
Apr 14, 2016
James Holmes of Limelight looks at some of the challenges associated with crowdsourcing competitions and why marketers need to think ahead when planning their campaigns....