IPM Bitesize
Online marketing’s missing link
David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards...
Dreamland appoints Brand & Deliver
Entertainment partnerships specialist Brand & Deliver has been appointed by Dreamland Margate, the UK’s oldest amusement park, to devise and manage a...
Giant Renault Clio bird cage
Renault celebrated the 25th birthday of its Renault Clio last week with an experiential activation at London’s Kings Cross St Pancras station, departure point for the...
Partnership Marketing: the perfect blend
Jo Coughlin of Mediator Communications reports back on the IPM’s first ever Partnership Marketing Conference, Creating the Perfect Blend In an ever-changing marketing...
Toucan names Frost Creative Partner
Independent integrated marketing agency Toucan has appointed Kevin Frost, formerly Group Creative Director at Momentum London, as Creative Partner. Frost has over...
Nurishment 35th birthday prize promo
Nurishment Original, the nutritionally enriched milk drink, is celebrating its 35th birthday with its biggest-ever on-pack promotion, with the chance to win technology...
Butterkist ‘Kick for Cash’ prize promo
Butterkist popcorn is launching a new campaign called Kick for Cash, coinciding with the run up to the 2016 UEFA European Championships or Euro 2016, with an online...
KitKat Youtube on-pack promotion
Nestlé’s KitKat brand is again teaming up with Google’s YouTube for a major promotion, with the confectionery giant producing 74 different promotional packs...
Can Fulfilment be Fulfilling?
Julie Selby of Selby Marketing Services explores how clients and fulfilment houses can best work together to build effective and creative promotions As a ‘fulfilment...
Renault Twingo London awareness drive
Renault last week unleashed a fleet of 70 Renault Twingos throughout central London so the capital’s public could test drive or test ride for free, to raise awareness...
