IPM Bitesize

N2O Joins GLOBE GROUPE to Accelerate Growth in Retail Experiential Marketing

N2O announces acquisition by GLOBE GROUPE, the leading European group dedicated to shopper marketing.

IPM Awards 2024: And the Winners Are..

Celebrate the stars of promotional marketing at the IPM Awards 2024, where creativity, innovation, and impact take centre stage.

Duncan McNair Wins The Law Society’s Legal Hero of the Year 2024 for Ground-breaking Animal Welfare Advocacy

Duncan McNair Wins The Law Society's Legal Hero of the Year 2024 for Ground-breaking Animal Welfare Advocacy

Fresh Beginnings in Scotland for Leading Global Brand Experience Agency, The fresh Group

Manchester based The Fresh Group is expanding north of the border with the opening of an office in Edinburgh.

TRO Drives Automotive Passion at Goodwood Revival 2024

TRO Drives Automotive Passion at Goodwood Revival 2024

Peel, Play, and Win! The Magic of McDonald’s Monopoly Returns

Discover the magic behind McDonald's Monopoly, one of the most iconic and successful promotions in history. Uncover how this campaign continues to engage customers, with...

Giant Pink Cat Surprises Passersby at Waterloo Station

A giant pink cat hologram surprises commuters at London Waterloo...

The Power of Personalisation: How Coca-Cola’s “Share a Coke” Became a Marketing Masterclass

Dive into the story behind the 'Share a Coke' campaign—a marketing masterclass in personalisation.

Cadbury Brings the Sunshine and Generosity in Heart-Warming Flake 99 Campaign

This summer, Cadbury is reviving the classic British seaside experience with its Flake 99 bus service.

TRO to Fuel Automotive Fandom at Goodwood Festival of Speed 2024

TRO partners with BMW, MINI, and Genesis to create immersive brand experiences at the Goodwood Festival of Speed 2024.