IPM Bitesize
Branston, Pilgrims Choice promo
Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic...
Doritos £20,000 choice challenge
Doritos has launched a new flavour campaign, offering consumers the chance to win £20,000 by voting to eliminate one of two new flavours – Sizzling Salsa or Ultimate...
Powwownow #Flexie challenge
As part of the Smarter Working Initiative, leading conference call provider Powwownow has launched a social media campaign challenging people to take selfies of...
Budweiser partners Tomorrowland
Budweiser has announced a three-year global partnership with Belgian festival Tomorrowland, one of the largest international electronic music festivals in the world, as...
TENA launches ‘TENA treats’
TENA Lady, the UK’s number one bladder weakness brand, has unveiled a new on pack promotion which will allow consumers to ‘treat’ themselves this summer. The...
Strongbow ‘Let’s Own It’ campaign
Strongbow – the UK’s number one cider brand – has launched a multi-million pound campaign as part of its exclusive sponsorship of Team GB ahead of Rio 2016,...
Gastro Alfresco ‘#Alfrexit’ vote
Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by...
Duracell films backs inspiring runners
Ahead of the Great Newham London Run taking place this Saturday at the Queen Elizabeth Olympic Park, Official Partner of the 2016 Great Run Series Duracell has released...
CAP Code Consultation: IPM Explains all…
In May, CAP launched a public consultation to discuss proposed amends to the CAP Code. CAP aim to make key changes to the CAP Code following investigation into...
Branston summer sampling activity
Branston, the UK’s favourite pickle brand, will be sampling at the Battle Proms and Folk by the Oak this summer to raise awareness of its chutney range and its use in...
