IPM Bitesize
Covid Featured Case Study-Critical Worker Donations by The Work Perk
We continue with our showcase of incredible campaigns carried out by members of our IPM community through the Covid pandemic period. These cases were selected by our...
N2O and Aquafresh give kids excitement for the dentist
Yes, you read that correctly! N2O and Aquafresh’s latest in-store promotional stand and giveaway at Tesco featured a clever little trick to get kids excited for the...
Covid Featured Case Study-RNLI Fundraising Campaign from Whistl
In the second of our 6 featured cases from campaigns carried out through the Covid pandemic we have another case that we think showcases our industry’s specialism and...
Covid Featured Case Study-One Million Meals from TLC Marketing
In the first of our 6 featured cases from campaigns carried out through the Covid pandemic we have this example that we think showcases our industry’s specialism and...
Promotions With Benefits: Customer Data
The key motivation for running a consumer promotion is always business growth. This might be stimulation of short-term sales but also an increase of brand equity...
Peanut Butter Brand ManiLife Launches first Voice Commerce Campaign through Amazon’s Alexa
A new campaign for the peanut butter brand ManiLife, using Amazon Alexa’s sales conversion beta is going live today. The innovative campaign offers peanut butter...
The most successful National BBQ Week – ever!
The Silver Anniversary, 25th National BBQ Week has finished and delivered its highest-ever performance with packed RoadShows and massive media and social coverage, with...
Jägermeister Open Coffee Shop and Unveil Coffee Bean Dispensing Billboard
Jägermeister UK will open the doors to the first Jäger coffee shop in the heart of East London. Yes, you heard that correctly. In celebration of Jägermeister Cold...
The Kiwi Camp is the Little Camp With a Big Impact
TWELVE Agency have just wrapped up the delivery of Old Mout Cider’s KIWI Camp at this year’s Boardmasters festival. The festival within a festival delivers a packed...
The IPM celebrates the promotional industry’s work during the pandemic
As things begin to return to a semblance of normality, the IPM looks back at some of the fantastic work delivered by its members during the pandemic months. The...
