IPM Bitesize
Aero, Muller and Bridget Jones’s Baby
The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two – Müller and Aero – running high...
Brands support LGBT Rainbow Laces
Adidas, Aon and Aviva are backing this year’s Rainbow Laces campaign, which is run by LGBT charity Stonewall UK to combat homophobia and transphobia in sport. The 2016...
IMS Agency adds partnerships division
Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment...
Manchester Trinidad & Tobago push
The Trinidad and Tobago Tourist Board (UK) is running an experiential campaign on Saturday 1st and Sunday 2nd October 2016 at Manchester’s Trafford Centre, to promote...
Sizzling Salsa win Doritos challenge!
Doritos’ latest flavour campaign in the UK, A or B, has reached its conclusion, drawing in over 50,000 consumer entries. In previous flavour campaigns, consumers have...
IPM COGS Awards tickets selling fast
Tickets for the IPM COGS Awards 2016 celebratory lunch, being held at the prestigious St Pancras Renaissance Hotel at London’s St Pancras station on September 23rd,...
Brand & Deliver puts Carmoody on board
Ros Carmoody has been promoted to Partnerships Director at creative marketing agency Brand & Deliver, and also joins the Executive Board. In her new role, Carmoody...
Protect your supermarket listing
Digital promotions and couponing can help FMCG brands build or maintain their share of supermarket shelf space, says Stuart Sankey of Quotient The UK retail environment,...
GLACÉAU geo-targeted DOOH push
GLACÉAU smartwater is running a geo-targeted ‘hyper-local’ Digital Out-Of-Home (DOOH) campaign which shares tips from celebrities, fashion experts and other...
New campaign targets prize scams
Slam Prize Scams, a new consumer-facing campaign designed to highlight fraudulent competitions and prize draws, takes place over the week from 19th to 25th September...
