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There are also hundreds of instant win prizes including pairs of England NatWest International T20 or Royal London One - Day International match tickets, England Cricket Adidas polo shirts, cricket kits (including cricket bat, wickets and ball) and Foster’s branded sports shirts.
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Foster’s Melbourne cricket match draw

Oct 07, 2016

UK consumers are being offered the chance to win a trip for four adults to watch a top Australian domestic cricket match at the famous Melbourne Cricket Ground, courtesy...

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Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume, Wonderlust, in Manchester’s Trafford Centre, with the activation culminating at Birmingham’s Bull Ring today (October 4, 2016). Working from an initial brief and a 30’ TV ad, Blackjack developed the creative, designed the stand, created a social sharing mechanism, recruited and provided brand ambassadors, as well as full build and installation.
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Blackjack creates #Wonderlust activation

Oct 04, 2016

Blackjack Promotions, a leader in retail-focused experiential marketing, has delivered a complete package for the launch activity of Michael Kors’ new perfume,...

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Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical consumer, says Francesca Zedde from Sense
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Marketers: don’t fall into the Tinder trap

Oct 04, 2016

Brands need to prove they’re Mr. Right, rather than just another Tinder guy, or risk ruining their already fragile relationship with the increasingly sceptical...

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Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who appear on pack feature Movember moustaches and there will also be information about the charity and a call to get involved with the month-long Um Bongo activities online.
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Um Bongo Movember ‘grow the mo’ pack

Oct 03, 2016

Juice drink Um Bongo has created a limited edition of its tropical flavour juice drink in support of the Movember fundraising campaign. All the Um Bongo characters who...

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Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017.. where consumers can get £5 off Play-Doh when spending £20 or more on the children’s modeling clay or associated Play-Doh products such as the Play-Doh factory. The promotion will be appearing on the breakfast cereal’s Original variety 450g and 750g pack sizes.
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Ready Brek partners Play-Doh

Sep 30, 2016

Ready Brek has teamed up with Play-Doh for a new on-pack promotion running until January 31st 2017, where consumers can get £5 off Play-Doh when spending £20 or more...

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Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood stars George Clooney and Ian MacShane in a fully integrated campaign with TV and online advertising, plus a content-rich landing page including behind the scenes footage and consumer engagement through interactive image filters and gamification and prize promotions on the brand’s social channels.
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Nespresso, Clooney ‘wouldn’t change’

Sep 29, 2016

Nespresso, the pod coffee machine system from Nestle, has launched its latest campaign featuring Hollywood star, George Clooney, with a fully integrated campaign...

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Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week.
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BBFB links with London Cocktail Week

Sep 27, 2016

Bacardi Brown-Forman Brands (BBFB) will be running a series of activities to mark this year’s London Cocktail Week, running from 3rd to 9th October 2016, with...

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Brand Belief's ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, with a social media campaign aimed at getting busy office workers to try out some desk-based exercises. It’s Lunchtime includes major media, promotional and trade support activity centred around the It’s Lunchtime RoadShow which runs until mid October and which should reach an estimated half-a-million shoppers.
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‘It’s Lunchtime’ adds #lunchercise push

Sep 27, 2016

The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media campaign...

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Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. We’re lucky to work across a range of industries, either directly with brand and media owners, or as part of the wider agency support team. The biggest challenge is usually to ensure there’s a really clear commercial objective. What do you want this promotion to achieve for your brand? Boost sales? Drive engagement? Captivating a target audience can be tough if the promotion is trying to cover off multiple goals. SPONSORED FEATURE
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Leveraging the magic of prizes

Sep 27, 2016

Nick Deyong, Founder and CEO at The NDL Group, explains how to make the most of your prize promotion strategy. PROMOTIONAL FEATURE With clients often seeking to fulfil...

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HighCo MRM has won the IPM COGS Awards 2016 Grand Prix for its work for Sports Relief, while the Company of the Year trophy went to fixed fee agency Mando.
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HighCo MRM, Mando win at COGS

Sep 23, 2016

HighCo MRM has won the IPM COGS Awards 2016 Grand Prix, for delivering the handling and fulfillment element of the 2015 Sports Relief Campaign on behalf of charity Comic...

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