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Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of its new flagship store before it opens in Westfield White City later this month.
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Charlotte Tilbury Westfield ‘magic mirrors’

Oct 25, 2016

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and...

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Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages, removing the constraints imposed by, for example, Twitter’s 140-word character limit.
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Red Bull Shout/out debut

Oct 25, 2016

Red Bull is launching a new free social media tool called Shout/out, which incorporates speed-reading techniques to turn users’ text into ‘flash card’ messages,...

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Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars.
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Dan Snow podcast link for O2 climb

Oct 25, 2016

Up at The O2 is launching its Autumn 2016 campaign using podcasting platform Acast in a deal brokered by the7stars, with a podcast from TV historian Dan Snow. Up at The...

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Bosch Athlet TomTom Spark Promotion

Oct 25, 2016

Household appliances company Bosch is running a promotion offering a free TomTom Spark GPS fitness watch, worth £149.99, when they purchase a Bosch Athlet vacuum...

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Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking Britons to use the ‘extra hour’ they get to show appreciation to someone else.
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Elizabeth Shaw ‘Thoughtful Gestures’

Oct 24, 2016

Chocolate brand Elizabeth Shaw is marking the clocks going back this weekend in the UK with a new marketing campaign, ‘Thoughtful Gestures’, which will be asking...

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Strongbow, the UK’s leading cider brand from HEINEKEN, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more than £300m in sales in 2015, Halloween is now the second biggest night in the on-trade calendar after New Year’s Eve. In order to help publicans maximise this important occasion and drive growth in sales, 11,000 Strongbow POS kits featuring a guaranteed instant-win consumer competition are being distributed.
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Strongbow haunting Halloween competition

Oct 24, 2016

Strongbow, the UK’s leading cider brand from Heineken, is giving drinkers a fright with its on-trade consumer activation ‘The Haunted’ this Halloween. Worth more...

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Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for an undisclosed sum. FMI will remain based in Chilton, Buckinghamshire and will initially continue to operate under the existing brand to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.
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Love2shop buys FMI

Oct 24, 2016

Love2shop Business Services, the corporate division of Park Group plc, has acquired brand engagement specialists Fisher Moy International Limited in an all-cash deal for...

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There are nearly two trillion packs manufactured around the world every year; even if we assume that only 1% of them are connected to the IoT, then we are talking about 20 billion packs in the network.
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Winning with the Internet of Packs

Oct 21, 2016

The Internet of Things is set to become a whole lot bigger as brand owners wake up to the possibilities offered by connected packaging, explains Jonathan Jackson of...

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Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The activity aims to drive trial and awareness of the brand in the UK, encouraging consumers to cook with Kallø during its key winter and spring months. The activity, which targets food lovers, will run for three weeks and brings to life the brand’s existing message of ‘savour simple’ and its belief that great food and taste comes from using a few good ingredients rather than lots of complicated ones.
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Kallo ‘Soup Scooter’ hits streets

Oct 21, 2016

Kallø, the organic food brand, has launched another burst of its successful ‘Kallø Soup Scooter’ influencer-led social campaign, created by Exposure Digital. The...

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Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by lead agency The Big Kick, and uses 20 foodie influencers (bloggers/vloggers) to drive advocacy of the new product online. The Big Kick came up with a content strategy and online creative hub that houses the campaign activity.
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Baxter’s Deli Toppers #GetTopping

Oct 21, 2016

Baxters Food Group has launched a new digitally-led campaign, #GetTopping, for its new Deli Toppers range of street food inspired pickles. The campaign was developed by...

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