Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th...
Integrated agency BBD Perfect Storm is challenging people to keep DeFrosty the Snowman ‘alive’ by tweeting to power the freezer he resides in. BBD Perfect Storm will...
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...
IPM Bitesize
Why HFSS marketing needs to change
Dec 09, 2016
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...
Budweiser partners Uber for responsible drinking drive
Dec 08, 2016
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...
CAP changes HFSS food and drink ad and promo rules
Dec 08, 2016
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
Promotional travel expert Inspire opens Brazil office
Dec 07, 2016
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Samsung Gear S3 World Choir at Piccadilly Circus
Dec 06, 2016
Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th...
Tweet to save DeFrosty the Snowman!
Dec 06, 2016
Integrated agency BBD Perfect Storm is challenging people to keep DeFrosty the Snowman ‘alive’ by tweeting to power the freezer he resides in. BBD Perfect Storm will...
Mobile Media and Hype Live Media become MMedia Group
Dec 06, 2016
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
Four ways for brands to build trust with consumers
Dec 02, 2016
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
IPM Awards 2017 entry now open!
Dec 02, 2016
The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...
UK wins 11 IMC European Awards
Dec 02, 2016
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...