Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...
The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...
Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...
Baking category leader, Dr. Oetker, has launched We Bake, which it claims is the first baking-only social media platform for UK consumers. We Bake, which launched at...
Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...
The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...
Graham Temple, Chairman of the IPM together with the IPM’s President Lord Black of Brentwood last night hosted a dinner at The House of Lords, attended by...
Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the...
IPM Bitesize
Four ways for brands to build trust with consumers
Dec 02, 2016
Research shows that the key to successful promotions is whether consumers trust a brand, argues Ben Craker of Fotorama PROMOTIONAL FEATURE Supermarkets these days are...
IPM Awards 2017 entry now open!
Dec 02, 2016
The Institute of Promotional Marketing has officially launched the call for entries for its 2017 awards programme with the publication on its website of the IPM Awards...
UK wins 11 IMC European Awards
Dec 02, 2016
This year’s IMC European Awards for Integrated Marketing Communications saw 81 trophies awarded to 31 agencies from five countries. Ireland took the lead with 25...
Anchor gives away ‘Annoying Elephants’ from TV ad
Nov 28, 2016
The new Christmas TV ad from Anchor, featuring the ‘Hugglers’ animated brand characters ‘enjoying’ Christmas, has inspired a new on-pack promotion offering...
Bisto launches ‘Open Door Sunday’ campaign
Nov 28, 2016
Bisto has launched ‘Open Door Sunday’, a new initiative to encourage neighbours in Britain to enjoy a good meal together and get to know each other. The initiative...
Dr. Oetker launches ‘Baking Only’ social platform
Nov 24, 2016
Baking category leader, Dr. Oetker, has launched We Bake, which it claims is the first baking-only social media platform for UK consumers. We Bake, which launched at...
Retailers dismiss Gen Z shoppers at their peril!
Nov 22, 2016
Generation Z shoppers (those aged from 15 to 24) are shop-happy and digitally-savvy consumers who are open to being influenced by retailers – but they also have high...
IPM 30 Under 30 2017 winners announced
Nov 22, 2016
The IPM has announced the results of its IPM 30 Under 30 2017 search for emerging talent in the promotional marketing industry. Carey Trevill, Managing Director of the...
IPM Dinner at the House of Lords – ‘Should Political Advertising be Regulated?’
Nov 22, 2016
Graham Temple, Chairman of the IPM together with the IPM’s President Lord Black of Brentwood last night hosted a dinner at The House of Lords, attended by...
Poppyscotland hands out poppy Seed Sticks
Nov 22, 2016
Charity Poppyscotland will be handing out free Seed Sticks which grow into red poppies when planted to the public at a wide range of events in the coming year as the...