IPM Bitesize
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing...
Kru Live names Client Services Director
Kru Live has appointed Ella Newton as Client Services Director to drive forward the specialist staffing agency’s continued growth and success. Newton joins from Brands...
Kodak opens pop-up shop to launch Ektra Smartphone
Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first...
Pampers, UNICEF 11th tetanus vaccine give-away
Former Girls Aloud singer Kimberley Walsh has launched Pampers’ latest ‘Amazing Babies’ UK campaign, with the brand partnering with UNICEF for the 11th consecutive...
Price vs. promotion: how to add value and keep credibility
Price cuts are short term responses which can damage brand values, says Chris Baldwin of Sodexo. Instead, brands should build value with intelligent promotional...
Kellogg adds collectible spoons for kids’ brands
Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies,...
Xbox launches zombie game trailer in Christmas lights
Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...
Valassis: coupons grow in popularity as store loyalty falls
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...
Beyond shopper demographics: moving from ‘who’ to ‘why’
Dec 20, 2016
Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers...