IPM Bitesize
Simit Sarayi ‘Circle of Love’ campaign
Global Turkish bakery cafe chain Simit Sarayi has launched a “Circle of Love” mobile campaign, promoting the idea of sharing happiness with loved ones during...
John Sylvester named as IPM Chairman
John Sylvester, Chairman of Sodexo Benefits & Reward Services UK, takes up the role of Chairman of the Institute of Promotional Marketing (IPM) from January 1st...
Burger King unwanted Xmas gift exchange
Burger King is running a promotional campaign this Christmas where it will swap an unwanted present for a burger. On Boxing Day (December 26th 2016), selected...
BMW, MINI name TRO agency for Goodwood
TRO has been appointed by BMW and MINI to deliver the car brands’ experiential campaigns at Goodwood Festival of Speed for the next two years. TRO won the business...
Three things to learn from the annual Christmas Grotty experience
Andy DeVito of Blackjack Promotions has some timely advice on Christmas-related marketing The Christmas period is all about tradition. The supermarket aisles filled with...
Lego, Primesight take ‘gold spot’ ads into cinema foyer
Lego is set to become the first client to capitalise on Primesight’s new ‘Primespot’ technology which takes the traditional ‘gold spot’ advertising seen...
Above + Beyond focuses on ‘wonderful imperfections’ of Christmas
Creative agency Above+Beyond has chosen to celebrate the realities of Christmas with an initiative which focuses on the ‘true scents’ of the season and wishing...
Kru Live names Client Services Director
Kru Live has appointed Ella Newton as Client Services Director to drive forward the specialist staffing agency’s continued growth and success. Newton joins from Brands...
Kodak opens pop-up shop to launch Ektra Smartphone
Kodak has opened a pop-up shop in London’s Soho called The Kodakery, as part of the launch of the Kodak Ektra Smartphone, the brand’s new photography-first...
Beyond shopper demographics: moving from ‘who’ to ‘why’
Dec 20, 2016
Forget demographics – marketers need to be concentrating on shopper mindsets, says Chris Carter, of smp All too often, how marketers seek to understand shoppers...