IPM Bitesize
Kellogg adds collectible spoons for kids’ brands
Cereal giant Kellogg will be adding a new range of ‘Stretch ‘n’ Sip’ collectable spoons as promotional items in special packs of Coco Pops, Rice Krispies,...
Xbox launches zombie game trailer in Christmas lights
Xbox has installed a series of Christmas lights that form the first-ever game trailer consumers can actually walk through. The lights – installed in the shopping plaza...
Valassis: coupons grow in popularity as store loyalty falls
Supermarket loyalty is decreasing, according to the latest research from Valassis: only 12% of shoppers claim loyalty to just one supermarket brand, with most (70%)...
Budweiser partners Uber for responsible drinking drive
In its biggest ever UK responsible drinking campaign, Budweiser has launched a partnership with Uber to offer free rides to all its new users throughout December –...
CAP changes HFSS food and drink ad and promo rules
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt or...
Promotional travel expert Inspire opens Brazil office
Promotional and loyalty travel specialists Inspire has opened an office in Brazil following demand for travel-related sales promotions in South and Central America. The...
Samsung Gear S3 World Choir at Piccadilly Circus
Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th...
Tweet to save DeFrosty the Snowman!
Integrated agency BBD Perfect Storm is challenging people to keep DeFrosty the Snowman ‘alive’ by tweeting to power the freezer he resides in. BBD Perfect Storm will...
Mobile Media and Hype Live Media become MMedia Group
UK promotional staff provider and experiential agency Hype Live Media has merged with sister company Mobile Media under the new MMedia Group (MMG) corporate...
Why HFSS marketing needs to change
Dec 09, 2016
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had to happen and...