IPM Bitesize
IPM Awards 2017 deadline just six weeks’ away!
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in just 40 days’ time – and agencies and brand owners who want to enter their...
Graze samples 1 million healthy snacks to Londoners
Healthy food brand Graze is giving out one million samples to raise awareness about its on-the-go snack food range, available at retailers. Brand ambassadors will be...
Iceland frozen fish Facebook competition
UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle...
Woolworths multi-sensory experience at Aussie Open
Woolworths, the Australian retailer, is taking tennis fans at this year’s Australian Open Tennis Championships on a unique food journey through a multi-sensory brand...
Up&Go samples at 2017 Simply Health Great Run/Great Swim Series
Australian oat-based breakfast drink Up&Go has signed up as the Official Breakfast Drink Partner of the Simply Health Great Run and Great Swim Series, in a major...
Blackjack Promotions acquires Ireland’s Casey Recruitment
Blackjack Promotions, a leading UK and European provider of brand ambassadors and travel retail and customer service specialists in airports, has acquired Irish company...
Advertising delivers powerful economic benefits across Europe
The first-ever EU-wide report to isolate the economic and social contribution of advertising and marketing communications highlights the sector’s ability to drive...
Ambrosia promo celebrates 100 years
Dessert brand Ambrosia, is celebrating its 100th anniversary with a year-long on-pack promotion and new packaging launching this month. Giving away over 1000 prizes...
Cadbury Creme Egg ‘Hunting Season’ campaign
Mondelez is backing its latest Cadbury Creme Egg TV ad, the brand’s first new creative campaign in four years, with an on-pack promotion offering one consumer a day...
FMCG: How to Make Mobile Contribute to Brand and Sales Goals
Jan 10, 2017
Stuart Sankey of Quotient Europe explores strategies to drive consumer engagement via mobile advertising and promotions With the recent news from eMarketer[1] that...