IPM Bitesize
Danone Light & Free, Spotify exclusive music campaign
Light & Free is joining forces with Spotify UK for a year-long partnership to build strong connections between the Greek-style yoghurt brand and a music-loving...
5 loyalty trends for 2017
We’ve heard it all before – but, as we enter one of the most uncertain economic periods in recent history, rewarding customers for loyalty really is now more...
Walkers Champions League sharing pack promo
Walkers has backed the launch of a range of re-sealable 175g sharing packs with a new on-pack promotion as part of its Uefa Champions League (UCL) sponsorship. Every...
Holland’s ‘Canteen Kit Out’ Hunger Busters promo
Lancashire-based bakery Holland’s Pies is offering businesses, community groups and households across the North West of England the chance to win a ‘canteen kit...
LEAD 2017: Marketing vital for UK, but must look beyond London
Karen Bradley, Secretary of State for Culture, Media and Sport, has told the UK’s advertising and marketing communications professionals that the current Government...
Blue Cross ‘Work Out Like A Dog’ bootcamp
UK pet charity Blue Cross has linked up with a PT and fitness instructor to create a new fitness bootcamp, Work Out Like A Dog, designed to help humans understand and...
Stella Artois partnership with Water.org to continue
Stella Artois and Water.org used last week’s World Economic Forum (WEF) meeting in Davos to call on international business leaders, corporations, media and consumers...
‘Feel Fresh or it’s Free’ promo from Tena
lights by Tena, the feminine hygiene product from SCA, has launched a new money back guarantee to raise awareness of the brand and its range of purpose-made products for...
Budweiser gives Plymouth Argyle fans free beer
Budweiser, the Official Beer of The Emirates FA Cup, made good on its promise to recognise the loyalty and commitment of the fans which delivered the biggest upset in...
More Than runs first London bus tour for dogs
Insurance brand More Than has launched what it claims is the world’s first ever city tour bus for dogs, with every element of the experience designed to appeal to...
