IPM Bitesize
Nestle personalised KitKat promotion
Nestlé Confectionery is offering consumers the chance to win KitKat packs with personalised messages and pictures. The promotion runs from February 1st until March...
SUBWAY offers fans cookies for accepting cookies
The SUBWAY brand is launching a digital campaign in the UK and Ireland to thank its customers for accepting digital cookies notifications by offering them real...
INFINITI Q60 surprises customers with roses on Valentine’s Day
INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door. The gesture...
Opia names Darryl Postelnick to North American sales role
Opia, the international risk-managed sales promotions consultancy, has appointed Darryl Postelnick, former Microsoft Vice President of US Retail Sales as Sales Director...
Unilever backs ‘Snatch’ promotional mobile app
Snatch, a brand new Augmented Reality gaming app which allows consumers to win coupons and prizes, has won backing from Unilever Ventures, the investment arm of FMCG...
IPM Awards entry closes in three weeks
The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand owners who want to...
Just Eat and PizzaExpress celebrate National Pizza Day
Just Eat, the online food delivery marketplace, has celebrated PizzaExpress joining the Just Eat platform with a “Pizza Wall” activation on National Pizza Day in...
BMWi partners Selfridges for sustainability drive
Shoppers at iconic London department store Selfridges are being offered free chauffeured drives to and from either the Selfridges’ flagship store on Oxford Street or...
Chinatown London Chinese New Year promo and app
Real estate investment trust Shaftesbury has launched a Chinese New Year marketing campaign with a special Red Packet mobile app containing surprise discounts, exclusive...
Guidance on Pricing Practices
Feb 09, 2017
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards...