IPM Bitesize
Kelloggs ‘Grown Ups Go Free’ promo 2017 launches for Easter
Kelloggs ‘Grown-ups Go Free’ Merlin promotion returns Kelloggs is re-launching its annual ‘Grown-ups Go Free’ promotion in partnership with Merlin Entertainments...
Lucozade Zero and Missguided partner for on-pack and experiential
Lucozade Zero and fashion retailer Missguided has announced a collaboration, ‘Zero To Pay’, which will be brought to life through on-pack promotion and experiential...
Nation’s dogs get VIP treatment
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be appearing at more...
Shopper agency FPP recruits Tim Orrell from JD Sports Fashion
Shopper agency FPP has recruited Tim Orrell to their senior team in the UK. Orrell, who joins from his role as Group Marketing Services Director at JD Sports Fashion...
What If London joins IPM
The Institute of Promotional Marketing has announced that established events, brand and media partnerships company What If London has joined its network of influential...
Homepride and Emma Bridgewater team up
Homepride flour is launching an on-pack promotion offering consumers the chance to claim a range of limited edition collectibles from British pottery maker Emma...
Trebor runs retailer and consumer cash win promo
Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win...
Tropicana runs ‘Little Glass’ promotion again
Tropicana has launched another on-pack promotion to encourage people to enjoy a ‘Little Glass’ of fruit juice as part of a healthy and balanced diet and is...
Mars UK partners Google Play for Sweet Nights In
Mars Chocolate UK has updated its annual film-related on pack promotion through a partnership with Google Play which sees the confectionery giant offering consumers...
Ballantine’s Hard Fired ‘charred bars’
Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the...
