Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...
Dutch vodka brand Ketel One is running an Instagram competition offering consumers in the UK, US and Canada the chance to win a stay at the Ketel One Huis, an offshore...
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...
Teams from the promotional marketing industry competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin...
Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...
IPM Bitesize
‘Content is King’ – or is it?
Apr 18, 2017
Content marketing and promotional marketing can work together, argues Tim Tsung of Grey Shopper Traditional advertising begins by delivering features, benefits, and a...
McCoy’s runs Golden Crisp promotion
Apr 18, 2017
Ridged crisp brand McCoy’s is running ‘Win Gold’, an on-pack promotion offering five chances to win £10,000 by finding a golden crisp in a packet. The promotion...
Three key ways innovative packaging can boost a promotion
Apr 12, 2017
New packaging technology is helping promotional marketers create even greater impact on the way people shop, says Chris Baldwin from Sodexo. PROMOTIONAL FEATURE...
Ketel offers chance to rule an offshore kingdom – for a day
Apr 11, 2017
Dutch vodka brand Ketel One is running an Instagram competition offering consumers in the UK, US and Canada the chance to win a stay at the Ketel One Huis, an offshore...
Black Tomato adds Business Development Manager
Apr 11, 2017
Prize Promotion specialists The Black Tomato Agency have bolstered their team with the appointment of Chelsea Gurr as Business Development Manager. Riding high after...
Y&R develops unique AR app for Swiss retailer Migros
Apr 10, 2017
Swiss retailer Migros has enhanced its mobile app with a new Discover function, which uses Augmented Reality technology to let shoppers scan more than 5,000 products and...
Chicago Town delivers ‘takeaway’ to UK’s remotest village
Apr 07, 2017
The UK’s No. 1 frozen pizza brand, Chicago Town, has just given residents of the UK’s most remote community, the Scottish village of Inverie on the Knoydart...
Zeal Creative wins IPM Manchester Bowling
Apr 07, 2017
Teams from the promotional marketing industry competed in the IPM Bowling Tournament in Manchester at the end of March 2017, with Zeal Creative taking away the King Pin...
Sky Mobile launches with live activity at London mainline stations
Apr 07, 2017
Sky Mobile, the all-new mobile network from Sky, is running large-scale experiential activations at three of London’s biggest transport hubs, Waterloo, Victoria and...
Can programmatic make the perfect partnership?
Apr 05, 2017
Technology is heralding a brave new world of creative partnership marketing, but we’re not just talking about Match.com for brands. A little human meddling still goes...