Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...
Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new...
Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...
Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars. The promotion, running on 1kg packs...
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...
The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious...
Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin...
The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...
To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive...
IPM Bitesize
Shopper Marketing is coming home
May 17, 2017
Shopper Marketing decisions don’t just happen in store – brands need to reach the consumer at every moment of the purchase journey, including in their own homes,...
Eagle Eye wins John Lewis contract
May 17, 2017
Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new...
Cadbury launches ‘Adopt a Cow’ promotion
May 16, 2017
Cadbury’s latest on-pack promotion offers families the chance to adopt one of 20 cows and enter a draw to win a family farmyard weekend away to meet the animal. The...
Quaker partners MissPrint for ‘overnight oats’ designer jars
May 16, 2017
Quaker Oats has partnered interior design company MissPrint for an on-pack promotion giving away limited edition designer mason jars. The promotion, running on 1kg packs...
‘Spice girl’ joins Umbrella as Client Services Director
May 16, 2017
Promotional risk management consultancy Umbrella has appointed Nicola Christie as its new Client Services Director. Christie joins Umbrella from McCormick, the global...
TRO Retail takes ‘TRO Boutique’ to the Retail Design Expo
May 16, 2017
TRO Retail used last week’s Retail Design Expo to showcase a suite of creative technologies that are transforming modern retailing and shopper marketing, featuring...
RHS Chelsea Flower Show 2017 to feature major experiential activation
May 16, 2017
The Royal Horticultural Society (RHS) has commissioned full-service event production and brand experience agency, Event Concept | Veevers Carter to deliver an ambitious...
Branston ‘Thrilling’ on-pack promotion with Merlin returns for 2017
May 11, 2017
Beans brand Branston has announced the return of its two-for-one ticket deal with Merlin Entertainments for the second year running, offering tickets to 13 Merlin...
COGS Awards 2017 opens for entries
May 09, 2017
The IPM has launched The COGS Awards 2017, the recognition programme for service partners, and is encouraging members and non-members alike from business sectors...
GAME celebrates Prey launch with NME’s first-ever AR cover wrap
May 09, 2017
To mark the launch of highly-anticipated videogame Prey on May 5, computer and video game retailer GAME teamed up with legendary music brand, NME, to create an exclusive...