David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...
Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers....
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...
Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager. Dean...
Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo...
IPM Bitesize
The Four Rs: measuring the effectiveness of online marketing from screen to store
Jun 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...
Orangina £2.4m sampling campaign plus retailer competition
Jun 21, 2017
Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers....
The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets
Jun 20, 2017
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...
Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop
Jun 20, 2017
Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Jun 20, 2017
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Jun 20, 2017
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Jun 15, 2017
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
Eisberg extends Tour of Britain cycling race support
Jun 14, 2017
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Cloud Nine Incentives expands prize and incentive team
Jun 14, 2017
Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager. Dean...
More Than launches first passport photo booth for dogs
Jun 14, 2017
Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo...