IPM Bitesize

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.

Black Tomato Agency New Hire

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager. Andrew Rae,...

IPM Awards 2017: Sense collects the IPM Awards 2017 Grand Prix from Lord Black of Brentwood (left)

Sense’s Economist campaign wins Grand Prix at IPM Awards 2017

LSI Netherlands BV – owner of the Peperami brand – and agencies TLC Marketing and Sense were crowned the big winners at The IPM Awards 2017, taking home the trophies...

Energizer has partnered with Volt electric bikes for a new promotion for its Energizer EcoAdvanced batteries, offering the chance to win one of 15 Volt cycles worth £1,500 each.

Energizer Volt bikes promotion

Energizer has partnered with Volt electric bikes for a new promotion for its Energizer EcoAdvanced batteries, offering the chance to win one of 15 Volt cycles worth...

Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via the Channel Tunnel.

Eurotunnel Le Shuttle runs ‘Mystery Tunnel’ experiential at Bluewater, Lakeside

Eurotunnel Le Shuttle has just run a two-week experiential campaign at Bluewater and Lakeside shopping centres to promote the benefits of travelling to Europe by car via...

Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK encouraging employees to roll their sleeves up and rise to the challenge this summer.

Tsingtao sponsors ‘Ping Pong Fight Club’

Chinese beer brand Tsingtao is sponsoring Ping Pong Fight Club, an inter-company ping pong tournament, and has launched a campaign to engage businesses across the UK...

Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home or one of more than 100 Haven holiday vouchers worth £500.

Pork Farms runs £45,000 motor-home and holiday voucher on-pack promotion

Pork pie brand Pork Farms has launched a three month on-pack promotion called “The Great Summer Giveaway” which will include the chance to win a £45,000 motor-home...

Heineken cider brand Strongbow is offering the chance to win a ‘Make an Epic Festival Entrance’ prize worth up to £10,000, including entrance to the selected festival for six people plus tents for accomodation.

Strongbow launches £10,000 ‘Epic Festival Entrance’ promo

Heineken cider brand Strongbow is offering the chance to win a ‘Make an Epic Festival Entrance’ prize package worth up to £10,000, including entrance to the...

McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool. Capital FM is again official media partner.

McDonald’s, Cadbury, Capital link with Fusion Festival

McDonald’s and Cadbury have both signed up as brand partners for the fifth Fusion Festival, taking place this year over the weekend of September 2-3 in Liverpool....

Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light been giving Glaswegians the chance to sample “ultimate refreshment” by taking the Ice Cave from its TV ads to the Scottish city, to coincide with a number of other events.

Coors Light takes its Ice Cave to Glasgow

Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample...

Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with the PLAY-DOH brand through a number of hands-on activities.

PLAY-DOH Imagination Tour starts in the UK

  Hasbro’s PLAY-DOH brand is visiting cities across the UK this summer with its Imagination Tour roadshow, encouraging families to have fun and be creative with...