IPM Bitesize
The Belvoir Balloon adds ‘A Little Drop of Lovely’ to UK festivals and supermarkets
Belvoir Fruit Farms, makers of the Belvoir brand of fruit cordials, is backing its Little Drop of Lovely marketing campaign with a hot air balloon which will tour UK...
Clipper partners TV’s Kirstie Allsopp in hunt for nation’s best tea shop
Ethical tea brand Clipper has launched a new nationwide initiative, the Clipper Tea Shop Awards, to champion both the wide variety of tea shops and the great experiences...
Three partners Kinetic for VR experience for shoppers in London and Birmingham
Mobile network provider Three has collaborated with Wieden+Kennedy London, Mindshare and Kinetic, the specialists in contextually connecting and activating audiences on...
Rekorderlig cider turns the UK ‘Beautifully Swedish’
Swedish fruit cider brand Rekorderlig will be offering consumers across the UK the chance to immerse themselves in Scandinavian style, drink and culture this summer and...
IPM Awards winners told: “Now let’s show Europe what great promotions look like”
Agencies and brands which won trophies at last week’s IPM Awards 2017 now have the chance to achieve international acclaim by entering EACA’s Integrated Marketing...
Eisberg extends Tour of Britain cycling race support
Alcohol-free wine brand Eisberg is continuing to support the Tour of Britain cycling race following the success of last year’s sponsorship, and will again be handing...
Cloud Nine Incentives expands prize and incentive team
Award-winning travel incentive and prize fulfilment agency Cloud Nine Incentives has expanded its team with the appointment of Dawn Dean as Senior Account Manager. Dean...
More Than launches first passport photo booth for dogs
Pet insurer MORE TH>N (More Than) has launched the Pet Paws-Port Photo Booth, a free service offering dog owners the chance to have a high-quality passport photo...
Cobra ‘Brewed smooth for all food’ campaign partners London Food Month
Molson Coors has launched a campaign designed to celebrate its award-winning beer brand Cobra’s strong connection with food. The ‘Brewed Smooth for All Food’...
Hooch encourages consumers to “Live the Hooch Life” with #HOOCHLIFE campaign
In the follow up to its hugely successful ‘Outrageously Refreshing’ 2016 activity, which reached over 27 million consumers across social media, Hooch has launched...
