IPM Bitesize
Coupons and vouchers saved UK consumers £3.4 Billion in 2016
Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months to April 2017, a...
UK self-regulatory system tightens rules on HFSS ads and promotions to kids
Tough new rules banning ads and promotions for food and drinks high in fat, salt or sugar (HFSS) from appearing in children’s non-broadcast media come into effect on...
Lipton Ice Tea summer experiential campaign
Lipton, the UK’s No.1 Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its ‘Let’s Go’ summer campaign. Urban spaces are being...
San Miguel launches experience-based trade and consumer promotions
Premium Spanish lager San Miguel has launched two new promotions, one targeting the on-trade and the other consumers under the ‘San Miguel La Experienca’ campaign...
Barny to create fun outdoor experiences in new Rangers promotion
Children’s biscuit brand Barny is launching a new on-pack promotion, Rangers, which offers consumers the chance to win the top prize of a five-night family safari to...
Charmin offers New York chance to ‘Van-GO’ in a private mobile toilet
Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO,...
Direct-to-desk pet product sample service launches on ‘Bring Your Dog to Work Day’
Pet owners are being offered the chance to have free samples of pet products delivered to their work place, in an initiative from in-office sampling company, The Work...
Only three weeks to COGS Awards 2017 entry deadline
All the companies which supply essential elements to translate great creative ideas into brilliant promotional marketing campaigns need to get their entries in for the...
Orangina £2.4m sampling campaign plus retailer competition
Carbonated soft drink brand Orangina is launching a £2.4m experiential campaign this month, including sampling, plus an exclusive competition for independent retailers....
The Four Rs: measuring the effectiveness of online marketing from screen to store
Jun 21, 2017
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually...