IPM Bitesize

The IPM Awards & COGS Awards: Winners’ Week – The Results Are in!

In 2021 we have chosen to continue to respect the impact of the pandemic and to celebrate excellence through a digital IPM Award Winners’ Week reveal rather...

The IPM Awards & COGS Awards 2021: Winners’ Week – It’s Time

The IPM Awards & COGS Awards have always represented the pinnacle of excellence in our industry, recognising and applauding innovation and creativity in Promotional...

Don’t forget the human: the importance of staffing

By Gemma Moore, Staffing Director at TRO With IRL experiences on the rise, the importance of people – the face of those experiences – should be high on the list of...

Best in Class Global Shopper Tool Kits

By Carrie Chappell, Associate Director Haygarth. “Thank you for delivering us the most comprehensive shopper tool kit the business has ever produced. I have no doubt...

GottaBe! Anniversary Rebrand

In celebration of their 14th birthday GottaBe! have revealed their new logo. When they launched back in 2008, the market demanded bold logos, but in more recent times,...

ZEAL wins Gold for “Shazam Your Crunch” campaign for Kellogg’s Crunchy Nut

The UK’s most effective brand activation agency, ZEAL Creative, has scooped gold at the Marketing Agency Association Worldwide GLOBES (MAA), with its innovative...

Super Bowl Experience of a Lifetime

The promotion agency Umbrella briefed B Corp prize provider The Happy Prize Company to deliver an experience for the online car seller, cinch.  Cinch are official...

Through a Commerce Lens: Predictions for 2022 and Beyond

Read what Bryan Gildenberg, SVP of Commerce at OCG, sees as the most important commerce technologies to emerge from this year’s CES show and the implications it...

Future Of Voice Webinar with Alexa, VozLab and HRG

Join us, in this exclusive opportunity to find out what’s next in voice tech and how brands are already taking full advantage of it. Let Albert, Head of Partner...

The return of ShellGo+ Spin to Win! by Mando-Connect

January 2022 saw the latest edition of the hugely successful ShellGo+ Spin to Win campaign taking over 1000+ Shell forecourts in the UK. The tiered, multi-partner,...