IPM Bitesize
Flora teams up with food influencers for dairy-free flavoured spreads launch
Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new...
Hyperion Adjusters sells majority stake, unveils new website
Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...
Volvo invites consumers to ‘Escape the City in your City’ with new pop-up activity studio
Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in...
My Little Pony Friendship Tour returns to UK
The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer...
Logic vapes makes foray into UK festivals
Vaping brand Logic is gearing up to attend two of the UK’s biggest music festivals in the coming weeks. As part of the brand’s summer activity, Logic is attending...
Oreo experiential roadshow activity helps consumers ‘Discover Your Flavour’
Global food group Mondelez has launched a UK roadshow to back Oreo’s new ‘Discover Your Flavour’ campaign, promoting the new Choc’o Brownie flavour, as voted for...
CURB helps Virgin Media celebrate Bolt’s final 100m race with virtual victory lap
As Usain Bolt prepared to run his last ever 100m race, Virgin Media celebrated the fastest man on the planet by using state-of-the-art projection technology to beam Bolt...
Pop’n Sprinkle shakes up the cinema popcorn experience
Movie fans across England, Scotland and Ireland visiting selected Vue Cinemas are being offered free samples of new Pop’n Sprinkle popcorn flavouring. Available in...
Carabao launches ‘Carabao Cup’ promotion to mark EFL sponsorship deal
Energy drink Carabao has launched an on-pack promotion to celebrate its three-year deal with the English Football League, which sees the Thai brand getting naming rights...
Barefoot Wine & Bubbly BareYourSole campaign
Barefoot Wine & Bubbly will be touring the UK this summer in a branded VW camper van, encouraging consumers to share what is unique about themselves by sharing fun...
