IPM Bitesize
Heineken 0.0 sponsors inaugural Mindful Drinking Festival
Heineken 0.0 alcohol-free lager was one of the sponsors for the first-ever Mindful Drinking Festival in mid-August. The Mindful Drinking Festival, which took place on...
New digital receipt validation service, SwiftReceipt, launches in UK
SwiftReceipt, a new digital receipt validation service which claims to be the fastest in the UK, launched this month with a promise to revolutionise the service for...
Eurowings and partners launch #FlyWithEd VR campaign in London
German low-cost airline Eurowings, the State Tourist Board Baden-Württemberg, Europa-Park, and Stuttgart Airport have once again partnered to promote their destinations...
Carling prize promo offers the chance to take home the Premier League trophy
Carling has launched a new on-pack promotion giving consumers the chance to win an array of Premier League prizes, including the trophy itself. Working in partnership...
Marks & Spencer runs ‘Spirit of Summer’ pop up in Leeds
Marks & Spencer has launched a pop-up tasting experience as part of its ‘Spirit of Summer’ campaign, focusing on its new food range which has been inspired by...
Panasonic runs Spider-Man movie on-pack promo
Panasonic has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming. The promo offers consumers the chance...
Flora teams up with food influencers for dairy-free flavoured spreads launch
Flora has teamed up with 20 influencers, including the ‘Topless Baker’ Matt Adlard and The Great British Bake Off’s Benjamina, for the launch of its new...
Hyperion Adjusters sells majority stake, unveils new website
Hyperion Adjusters, which provides specialist promotional marketing insurance and risk management products for brands and agencies, has sold a majority interest in its...
Volvo invites consumers to ‘Escape the City in your City’ with new pop-up activity studio
Volvo Car UK is to bring a Scandinavian sanctuary to some of the UK’s busiest cities, offering locals a retreat from the stresses and strains of daily life. Opening in...
Getting the most from your incentive program
Aug 16, 2017
How do you get the maximum amount of impact from an incentive program, asks Dan Kelly of Corporate Rewards. Employee incentives are a great way to drive the performance...