IPM Bitesize
Boost runs new on-pack prize promotion, Release the Boost
Energy drinks brand Boost Drinks has launched a new on-pack campaign, Release the Boost, which offers consumers the chance to win a range of prizes. The competition...
Children want to spend more time outside finds Aldi and RSPB
An overwhelming number of children want to turn off the TV, put down their devices and spend more time outside exploring nature, a new research survey by the RSPB has...
American Airlines in ‘world-first’ taxi geofencing campaign
A new American Airlines campaign to drive awareness of its product and network offering from London has become the first of its kind to utilise geofencing technology...
Disappointing promotions damage shopper trust
Shoppers are highly likely to boycott brands which run “promotions that aren’t as good as they sound” according to new research into how much UK consumers trust...
IPM COGS 2017: Text100 wins Grand Prix for Pizza Hut playable DJ pizza box
Integrated marketing communications agency Text100 triumphed at the IPM COGS 2017 awards ceremony today, taking the Grand Prix and also a Gold in the Innovation category...
Options free digital magazine subscriptions offer
Hot chocolate brand Options is offering consumers one month’s free membership with the online magazine app Readly, worth £7.99, in its latest on-pack promotion....
DFDS Seaways promotes Amsterdam mini cruises with clog tour
DFDS Seaways is promoting its Newcastle-Amsterdam mini-cruise breaks this Autumn with Dutch-themed experiential activity and the chance to win a mini-cruise. The...
Ex-Blackjack MD Sally Alington launches ‘service delivery’ consultancy Ethos Farm
Former Managing Director of specialist experiential and staffing agency Blackjack Promotions, Sally Alington, has launched a new global consultancy, Ethos Farm, which...
Omnicom names new senior leadership for Proximity Worldwide
The newly created Omnicom Precision Marketing Group has announced two management appointments at digital, direct and CRM network Proximity Worldwide. Doug Worple,...
StreetPR to plough 2% of turnover back into quality control
Staffing and experiential agency StreetPR has made a public commitment to staff quality by announcing the launch of a new team dedicated to closely monitoring the...
